Email Marketing Benchmarks and Statistics for 2022

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. Deliverability is the universal struggle among marketing teams; you can get so many things right when developing high-quality content, but still struggle to get it in front of your audience. “Issues with ISPs, throttling, bounces, spam issues, and bulking hurt your deliverability and thus reduce the number of your emails that will land in your subscribers’ inboxes” That’s why your deliverability will impact everything from open rates to clicks to spam reports, so prioritizing this will have a huge impact on your email marketing success.

   In Inbox placement and spam filters

Quotes are verbatim and belong to their publishers. Where a quote has been translated, the original wording is kept below it.