Email marketing benchmarks: What good looks like in 2026

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1. A high open rate can look impressive on the surface, but it doesn’t always point to stronger email performance. Wedding brands had the highest open rate at 52.43%, yet their conversion rate was only 0.04%. Games had a lower open rate at 36.85%, but a much higher conversion rate of 0.19%. “That gap is why open rate should only be the starting point. Clicks and conversions give the stronger read on campaign performance.” Email click rate benchmarks by industry

   In Outbound email analytics