Email Marketing Benchmarks 2025: Is Your Open Rate on Track

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Every place a page here uses this source, in the order the words come in it.

1. Send your campaigns more frequently to build a relationship with readers, and stick to a regular schedule “Regularly clean your email list with an email validation tool” Make your email content more relevant to your subscribers' interests and needs

   In Email address validation

2. Send your campaigns more frequently to build a relationship with readers, and stick to a regular schedule “Regularly clean your email list with an email validation tool” Make your email content more relevant to your subscribers' interests and needs

   In Email verification tools

3. Lower levels of iPhone ownership, making them less likely to be impacted by Apple Mail Privacy Protection “An expectation to receive promotional content via messaging apps like WhatsApp or Line, as well as email” At 47.69%, campaigns sent in Australia had the highest open rate, while those sent in LATAM had the lowest, at 31.97%.

   In Other social and messaging channels