Inbound Demo Conversion Benchmarks: Industry & Funnel ...

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1. Demo Request: A prospect has submitted the form to request a demo or sales contact. This is your pool of raw inbound leads. For many B2B companies, the volume of demo requests is a barometer of demand generation success (e.g. traffic and campaign effectiveness) . However, not every request is a fit for your product. “After submission, leads are evaluated against your qualification criteria (e.g. company fit, buyer persona, budget or other BANT factors).” Booked Meeting: The final step is getting the qualified lead to schedule and attend an inbound meeting (usually a discovery call or product demo). This is where marketing’s efforts turn into an actual sales conversation. Ideally, every qualified lead would swiftly book a meeting with your sales team. In reality, some fraction of qualified leads never schedule a call – due to lack of interest, scheduling friction, or other reasons. The leads who do book a meeting represent the successful end of the inbound funnel, moving forward in the sales process.

   In Partner lead qualification

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