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Outbound Prospecting & Cold Calling Benchmarks for Sales ...
execvision.io
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Every place a page here uses this source, in the order the words come in it.
These are the Activities which are controllable input cold calling metrics: “At least 95.4% of contacts you add to your pursuit list should have pre-call research.” At least 81.6% of contacts you add to your list should have direct dial phone numbers.
Rather than giving you the averages, I’m giving you the numbers from the top 5% of our SDR team. You are better than average. Your benchmarks should be too. “These are the Activities which are controllable input cold calling metrics:” At least 95.4% of contacts you add to your pursuit list should have pre-call research.
At least 81.6% of contacts you add to your list should have direct dial phone numbers. “You need to add an average of 57.0 new contacts to your list per Week / 11.4 per Day” You need to average 603.9 Dials per Week / 120.8 Dials per Day
You need to add an average of 57.0 new contacts to your list per Week / 11.4 per Day “You need to average 603.9 Dials per Week / 120.8 Dials per Day” The Objective of all these activities is conversations with prospects.
21.4 Conversations per Week with Director, VP, and C-level executives / 4.3 Conversations per Day “(Side note: we don’t measure email conversations, but if we did we’d only count an email as a conversation if there are two round trips – you email prospect who replies, you reply, prospect replies again. This is a handy method from my friend Katie Azuma.)” The above, week in and week out across a year (not just for a three week stint), will yield something similar to the following Results metrics:
At least 95.4% of contacts you add to your pursuit list should have pre-call research. “At least 81.6% of contacts you add to your list should have direct dial phone numbers.” You need to add an average of 57.0 new contacts to your list per Week / 11.4 per Day