Email Marketing Benchmarks to Crush Your Industry Average

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. Tips for improving open rate: “And make sure they give an accurate representation of what’s in the email message.” Click Rate

   In CAN-SPAM sender requirements

2. Email Marketing Benchmarks By Industry and Region “Everything from the time and day of the week to your email subject line can determine whether the email campaigns you send is opened and will drive the desired action.” But have you ever wondered how your email marketing results stack up compared to others within your space?

   In Outbound seasonality benchmarks

3. Tips for improving click rate: “Make sure you’re segmenting your lists based on key indicators, like industry, where your prospects are in the customer journey, and site behavior.” Unsubscribe Rate

   In Segmentation