3 Reasons Why Marketing Sourced Pipeline Should NOT ...

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. As a marketer, I don’t really like reporting on marketing sourced pipeline as a key KPI for 3 main reasons: “It encourages marketers to focus on ‘lead gen’ to the detriment of the business” It puts marketing and sales at odds with each other

   In Inbound and outbound attribution

Quotes are verbatim and belong to their publishers. Where a quote has been translated, the original wording is kept below it.