Article
Account-level Audiences
twilio.com
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ADDON ✓ “Account-level audiences are audiences for businesses that sell to other businesses.” You can use account-level audiences to accomplish the following use cases:
ADDON ✓ “They return the set of accounts which match a combination of account-level traits, user-level traits, and user events.” You can use account-level audiences to accomplish the following use cases:
Create an email list of all users in accounts showing high adoption of a specific feature to aid in recruiting for user research “Create a list of accounts based on account-level traits, and/or the traits and behaviors of individual users associated with accounts 1. Account-level audiences Account-level audience conditions” Enable account-level audiences
Create an email list of all users in accounts showing high adoption of a specific feature to aid in recruiting for user research “Create a list of accounts based on the collective behavior of all users associated with accounts 1. Account-level computed trait or SQL trait 2. Account-level audience (using computed trait as a condition) Using account-level computed and SQL traits as account-level audience conditions” Enable account-level audiences
ADDON ✓ “You can sync these accounts and associated users with downstream destinations.” You can use account-level audiences to accomplish the following use cases:
ADDON ✓ “They return the set of accounts which match a combination of account-level traits, user-level traits, and user events.” You can use account-level audiences to accomplish the following use cases:
use-account-level-traits-in-user-level-audiences page anchor “Account-level audiences let you target all users associated with accounts that match your audience criteria.” Account-level traits are not available in the user-level audience builder. However, account-level audience membership is available in user-level audiences through the "Part of an audience" condition. This enables you to use account-level audiences as a "passthrough" for account-level traits.
use-account-level-traits-in-user-level-audiences page anchor “However, you may need to target a subset of users based on the traits of their associated accounts.” Account-level traits are not available in the user-level audience builder. However, account-level audience membership is available in user-level audiences through the "Part of an audience" condition. This enables you to use account-level audiences as a "passthrough" for account-level traits.