Account-level Audiences

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1. ADDON ✓ “Account-level audiences are audiences for businesses that sell to other businesses.” You can use account-level audiences to accomplish the following use cases:

   In Account-level outbound attribution

2. ADDON ✓ “They return the set of accounts which match a combination of account-level traits, user-level traits, and user events.” You can use account-level audiences to accomplish the following use cases:

   In Account-level outbound attribution

3. Create an email list of all users in accounts showing high adoption of a specific feature to aid in recruiting for user research “Create a list of accounts based on account-level traits, and/or the traits and behaviors of individual users associated with accounts 1. Account-level audiences Account-level audience conditions” Enable account-level audiences

   In Account-level outbound attribution

4. Create an email list of all users in accounts showing high adoption of a specific feature to aid in recruiting for user research “Create a list of accounts based on the collective behavior of all users associated with accounts 1. Account-level computed trait or SQL trait 2. Account-level audience (using computed trait as a condition) Using account-level computed and SQL traits as account-level audience conditions” Enable account-level audiences

   In Account-level outbound attribution

5. ADDON ✓ “You can sync these accounts and associated users with downstream destinations.” You can use account-level audiences to accomplish the following use cases:

   In Account-level outbound attribution

6. ADDON ✓ “They return the set of accounts which match a combination of account-level traits, user-level traits, and user events.” You can use account-level audiences to accomplish the following use cases:

   In Campaign audience definition

7. use-account-level-traits-in-user-level-audiences page anchor “Account-level audiences let you target all users associated with accounts that match your audience criteria.” Account-level traits are not available in the user-level audience builder. However, account-level audience membership is available in user-level audiences through the "Part of an audience" condition. This enables you to use account-level audiences as a "passthrough" for account-level traits.

   In Campaign audience definition

8. use-account-level-traits-in-user-level-audiences page anchor “However, you may need to target a subset of users based on the traits of their associated accounts.” Account-level traits are not available in the user-level audience builder. However, account-level audience membership is available in user-level audiences through the "Part of an audience" condition. This enables you to use account-level audiences as a "passthrough" for account-level traits.

   In Campaign audience definition

9. use-account-level-computed-and-sql-traits-as-account-level-audience-conditions page anchor “You can also use them as conditions in account-level audiences, enabling you to build audiences based on the set of events triggered by all users associated with a given account.” For example, you can create an audience which selects all accounts where users associated with the account have collectively logged in fewer than 10 times in the past 30 days. To accomplish this, you would:

   In Campaign audience definition

10. Account-level computed traits and SQL traits “Account-level audience membership” Account-level custom traits (set through a group call)

    In Campaign audience definition

11. To access account-level audience conditions: “Navigate to Engage > Audiences, and click Create.” Select Accounts from the Select Type screen.

    In Campaign audience definition

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