Understanding Attribution Traffic Sources - HighLevel Support Portal

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Every place a page here uses this source, in the order the words come in it.

1. What is Attribution? “Attribution provides a breakdown of which channels or sources a contact came from.” For example, if we are running Facebook and Google Ads, we would like to know which is more effective at generating leads into HighLevel. Attribution can make this happen.

   In Account-level outbound attribution

2. What is "First" or "Latest" Attribution? “When attributing a contact to a specific source it is common to consider the first and lastest attribution.” First Attribution - is the first time a contact interacts with our system, when this happens we record attribution data for that session. For example: Someone fills out a Contact Us Form.

   In Account-level outbound attribution

3. What is Attribution? “With this information, we will be able to identify growth opportunities and determine which channels offer the most potential.” For example, if we are running Facebook and Google Ads, we would like to know which is more effective at generating leads into HighLevel. Attribution can make this happen.

   In Account-level outbound attribution

4. What is Attribution? “Attribution provides a breakdown of which channels or sources a contact came from.” For example, if we are running Facebook and Google Ads, we would like to know which is more effective at generating leads into HighLevel. Attribution can make this happen.

   In Outbound source and campaign tracking