Sales Quota Attainment: Formula & Benchmarks

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. Ignoring proration for ramping or partial-period reps. A rep who started mid-quarter against a full quota will always look like an underperformer. Prorate the quota to the time carried. “Always pair the average attainment rate with the percentage of reps clearing quota, so one outlier doesn't mask a struggling middle.” What is a good quota attainment rate? Benchmarks

   In Percentile benchmarking

2. What is the 30-60-90 rule in sales? “A 30-60-90 day plan structures a new rep's ramp: learning in the first 30 days, applying and building pipeline by 60, and contributing to quota by 90.” Is 90% sales quota attainment good?

   In Rep ramp plan