SDR Call Cadence Examples: 5 Templates for Sales Teams - Kixie

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1. Set clear cadence exit criteria “Exit criteria may include a booked meeting, a disqualification, an opt-out, a referral to another contact, or no engagement after the final touch.” Review call compliance before scaling

   In Cadence exit conditions

2. Re-engagement cadence steps “Day 1: Call attempt 1 with a specific reason for re-engaging. Send a short email after the call.” Day 4: Send a helpful resource, new idea, or question tied to the last known pain point.

   In No-response re-engagement

3. Personalize SDR outreach beyond basics “Useful personalization connects your outreach to the prospect’s role, company situation, likely business problem, or recent behavior.” Set clear cadence exit criteria

   In Personalization frameworks

4. Re-engagement cadence email example ““Hi [Name], I know timing was not right when we last connected. I’m reaching back out because [new trigger, relevant update, or changed context]. Is [problem area] still on your radar, or should I check back later?”” Match cadence intensity to lead intent

   In Trigger-based re-engagement

5. Conversation-to-meeting rate: The percentage of conversations that result in a booked meeting or qualified next step. “Voicemail-to-callback rate: Whether voicemail is creating responses or simply adding activity.” Email reply rate after call attempts: Whether call-supported emails perform better than standalone emails.

   In Voicemail performance measurement