SDR Call Cadence Examples: 5 Templates for Sales Teams - Kixie

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1. Set clear cadence exit criteria “Exit criteria may include a booked meeting, a disqualification, an opt-out, a referral to another contact, or no engagement after the final touch.” Review call compliance before scaling

   In Cadence exit conditions

2. Conversation-to-meeting rate: The percentage of conversations that result in a booked meeting or qualified next step. “Voicemail-to-callback rate: Whether voicemail is creating responses or simply adding activity.” Email reply rate after call attempts: Whether call-supported emails perform better than standalone emails.

   In Voicemail performance measurement

3. Personalize SDR outreach beyond basics “Useful personalization connects your outreach to the prospect’s role, company situation, likely business problem, or recent behavior.” Set clear cadence exit criteria

   In Personalization frameworks

4. “Hi [Name], this is [Rep] with [Company]. I’m calling because I noticed [verified account trigger], and I’m trying to understand whether [relevant problem area] is something your team is focused on this quarter. Would it be unreasonable to ask one quick question?” “Use a re-engagement cadence when a prospect went quiet, previously said “not now,” or did not respond to an earlier sequence.” Re-engagement cadence steps

   In Not now and re-engagement

5. Account-based SDR cadence: Best for target accounts where personalization and multiple stakeholders matter. “Re-engagement cadence: Best for previous non-responders, closed-lost opportunities, or older nurture leads.” Most of these examples combine calls with email and LinkedIn touches. Calls are the backbone, but supporting channels help create context, reinforce value, and give prospects more than one way to respond.

   In Not now and re-engagement

6. Re-engagement cadence steps “Day 1: Call attempt 1 with a specific reason for re-engaging. Send a short email after the call.” Day 4: Send a helpful resource, new idea, or question tied to the last known pain point.

   In No-response re-engagement

7. Re-engagement cadence email example ““Hi [Name], I know timing was not right when we last connected. I’m reaching back out because [new trigger, relevant update, or changed context]. Is [problem area] still on your radar, or should I check back later?”” Match cadence intensity to lead intent

   In Trigger-based re-engagement

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