Belkins' B2B Lead Scoring System with Criteria and Examples

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1. For us, scoring is not a replacement for lead qualification. It’s a precision layer on top of it. “This model evaluates how engaged and sales-ready they are, based on real signals, not gut instinct.” Lead score determines:

   In Signal scoring and prioritization

2. Sales cycles drag on. “we built our own lead scoring system designed for inbound leads that have already passed our initial qualification criteria.” The goal? Separate the “maybe later” from the “talk-now” leads.

   In Signal scoring and prioritization

3. Align messaging to the lead's actual journey “Update ICPs based on real-world data, not just assumptions” We’ve built this system to support our own inbound pipeline, but we also help clients implement tailored versions, based on their goals, tech stack, and buyer behavior.

   In ICP validation and refinement

4. Positive — indicate interest, fit, or engagement “Negative — signal low intent, bad fit, or deliverability issues” Positive scoring examples Negative scoring examples Visiting high-intent pages (pricing, case studies, contact us) Ignoring emails (0 opens across 5+ sends) Clicking links in marketing emails Email bounces Opening multiple emails Unsubscribing from marketing communication Filling out gated forms or downloading content Attending webinars or virtual events

   In Disqualification signals

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