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How to Use Hiring Signals for Sales - Tamtam
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60 Seconds Summary “This playbook shows how to fix the problem by replacing vanity metrics with measures of engagement, like positive reply rates.” Everyone’s talking about “signal-based selling.” It’s the hot new thing at every sales conference, the subject of a million network posts, the magic bullet that’s supposed to fix your broken pipeline.
And yet, almost no one is doing it right. “Why? Because the very metrics your sales managers use to measure “productivity” actively punish the research and thoughtfulness required to act on a real buying signal.” Dials made. Emails sent. Talk time logged.
And yet, almost no one is doing it right. “We tell our reps to "be relevant" and "add value," then we stick them in front of a dashboard that only celebrates one thing: volume.” Dials made. Emails sent. Talk time logged.
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