The Sales Leader's Guide to B2B Data Compliance (GDPR ...

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1. Glossary “Legitimate Interest Assessment (LIA): A documented, campaign-level justification under GDPR Article 6(1)(f) explaining why an outreach is relevant, proportionate, and respects the recipient's rights.” Data Processing Agreement (DPA): A contract required under GDPR Article 28 that defines how a processor may handle personal data on a controller's behalf.

   In Legitimate interest assessment

2. State privacy law counts vary because trackers count differently. Some count only laws currently in effect (19, per IAPP); others include laws signed but not yet effective (up to 24). Neither number is "wrong," they're just measuring different things. “It needs a fresh, documented assessment per campaign or purpose, not a single blanket sign-off from legal at the start of the year.” Stop Rules: When to Pause or Change an Outbound Sequence

   In Legitimate interest assessment

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