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The Sales Leader's Guide to B2B Data Compliance (GDPR ...
unifygtm.com
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Every place a page here uses this source, in the order the words come in it.
Is cold emailing legal under GDPR for B2B sales? “You should also document a short Legitimate Interest Assessment for each campaign, not just once at the company level.” Does CCPA apply to B2B contact data?
Is cold emailing legal under GDPR for B2B sales? “GDPR permits B2B cold email under the legitimate interest legal basis in Article 6(1)(f), provided the message is relevant to the recipient's professional role, you disclose where you obtained their data, and you include a clear opt-out.” Does CCPA apply to B2B contact data?
Glossary “Legitimate Interest Assessment (LIA): A documented, campaign-level justification under GDPR Article 6(1)(f) explaining why an outreach is relevant, proportionate, and respects the recipient's rights.” Data Processing Agreement (DPA): A contract required under GDPR Article 28 that defines how a processor may handle personal data on a controller's behalf.
State privacy law counts vary because trackers count differently. Some count only laws currently in effect (19, per IAPP); others include laws signed but not yet effective (up to 24). Neither number is "wrong," they're just measuring different things. “It needs a fresh, documented assessment per campaign or purpose, not a single blanket sign-off from legal at the start of the year.” Stop Rules: When to Pause or Change an Outbound Sequence