SFMC Tips #206 : Summary of Data Retention Policy for ... - Medium

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. Once configured, it behaves as follows: “Automatically deletes records that have exceeded a specified period (all or partial)” Automatically deletes the Data Extension itself, including its records, when it reaches the defined retention period

   In Prospect data deletion workflows

2. However, for small and mid-sized organizations, there may be no need to be overly strict. In many such environments, all retention policies have been turned off without any major issues. “My conclusion is: create an operation model that fits your organization.” That’s all for now.

   In Operating model selection criteria

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