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Delete Request and Opt-out Platform (DROP)
privacy.ca.gov
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Your information is only used to complete your request. It won’t be sold or shared for any other reason. “Data brokers only need basic information to find and delete the information they have about you.” The personal information you give to DROP is protected and stored in a secure format.
Provide basic information about yourself. You choose how much. “Starting August 1, 2026, data brokers must access DROP at least once every 45 days to begin processing deletion requests.” Visit How DROP works for more details.
Greater security Limiting the spread of your personal information can reduce your risk of identity theft and targeted fraud. “Keep in mind, if your personal information is deleted by data brokers, it may affect certain online experiences.” How it works