How I Use Claude to Book 4-6 Meetings Every Week (Live Walkthrough)

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1. 13:28

   us? For us, it's sales leaders like directors, VPs plus of sales or enablement leaders, people who are responsible for training the sales team will partner with us. Normally it's a combination of both. What's nice is as we go, because I'm feeding Claude data about who's booking meetings, “I have an increasing body of data about like who is most likely to book meetings and which of those” meetings are most likely to close. So it's starting to understand like who should I continue to target? Like as we go, if I start to see like, ooh, enablement leaders are booking meetings way more often than sales leaders. That's good information for me to have so I can be really selective about how I spend my calories during the outbound sessions in my week. Let's talk

   In Meeting booking rates

2. 16:18

   For me the specifics of that is I want to reach out to companies where they've got a lot of people downloading 30 MPC content from our outreach we kind of know if nobody that count is downloading our stuff they're not going to book a meeting with me. What I'm looking for really is like that nice rich first party so that's the most important thing. There's also supplementary “signals like hey you've hired a bunch of people or you had a new merger and acquisition or you've” got a new CRO or a new head of enablement who came in somewhat recently those are all good signals a fundraising round those are good signals that support the sort of main thing which is do you have a bunch of 30 MPC fans who are actively using our content that's number one.

   In Buying signals and triggers

3. 47:01

   the other emails that I write. So you can see, this is my actual email template. This is built and based off of, uh, the learning from Jason and Jen's course in the 30 MPC enablement program. So it's already like a pretty solid email. Now there are some situations where I'll go a level deeper and I'll do like a real “deep dive, super personalized email.” This is like hot account, number one account, super warm, best person. I would love nothing more than to get them into an opportunity. I'll go a level deeper. Everybody else, this is a really solid email. And I know it is because it's booked meetings for us. So in this case, um, I'm going to, I'm going to modify this one.

   In Personalization depth levels

4. 50:47

   and email. That's what we just did for this person. Day three, I'm going to call. I've got a little auto email. This is just a bubble up bump. Great. And got the threat clause. Let me know if I'm off and I won't call you again. It's a fun little thing. And then I'll do another “LinkedIn touch here. If they've accepted, I'll send a note. If they haven't, I might go engage” with some of their content and then wait a couple of days. And again, triple tap column, another bubble up email with a case study. So just a little bit more. And then like another LinkedIn touch, wait a few more days, four more days, boom, auto email, call, auto email,

   In LinkedIn outreach cadence and follow-up

5. 51:04

   LinkedIn touch here. If they've accepted, I'll send a note. If they haven't, I might go engage with some of their content and then wait a couple of days. And again, triple tap column, another bubble up email with a case study. So just a little bit more. And then like another “LinkedIn touch, wait a few more days, four more days, boom, auto email, call, auto email,” auto email. And then there'll be done. And the very last one is just like, Hey, here's another case study and we'll leave it right there. So now they're off to the races. What you just saw a lot of this is automated because we've done a ton of work to validate that this is a sequence that gets us a really good yield on our inputs. So this whole process,

   In Multichannel sales engagement platforms

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