Podcast episode
The Perfect Outbound Sequence: Scripts, Templates, Messaging
30 Minutes to President's Club28 Jul 202632 min
Description
Most sellers burn great accounts by spamming the exact same pitch 14 times. In this episode, Nick Cegelski and Armand Farrokh break down their exact playbook, including: 🔥The 10-to-14 touch multi-channel sequence that drives double-digit reply rates 🎯How to write 4-sentence cold emails using a single piece of research 📞The cold call opener and voicemail script that triples email reply rates -- You're one step closer to President's Club! 📦 Outbound Care Package: https://hubs.li/Q04qYFdF0 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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Every place a page here uses this source, in the order the words come in it.
And then the final piece is I'm going to do a leave behind, which is I'm assuming this isn't a fit. Here's a one sentence summary. Here's a one sentence demo video. Here's a case study, yada, yada, yada. And then I usually reach back out in 30 days. And this is the line that usually drives the reply at the end of the sequence, because you'll see a little pop at the end of the sequence because I'm telling them, Hey, “would you mind letting me know if I shouldn't reach back out?” And so usually people know you're going to reach out again. They actually have a reason to reply and say where their head is actually at. Cool. So I wouldn't blast them with a million more emails after this. Most of my sequences are like six to seven emails at this point, nurture the account and come back to it later. So good news for you.
best practice in terms of CTAs was to just ask for interest. Hey, would you be open to learning more? Would you be open to taking a look? Would you be open to chatting when I'm not calling you out of the blue? That is still better than saying, are you free Monday at 2 or Tuesday at 4? But there's actually a different CTA that does way better, which is making an offer. “An offer is CTAing to something that gives them value” irrespective of if they enter a sales process with you and look to buy your product. And so there's three different types of offers that you can make. There's easy, there's medium, and there's hard. Easy is just pitching the blind date. So Armand, I've been helping you out as a wingman recently.