Podcast episode
The Perfect Outbound Sequence: Scripts, Templates, Messaging
30 Minutes to President's Club28 Jul 202632 min
Description
Most sellers burn great accounts by spamming the exact same pitch 14 times. In this episode, Nick Cegelski and Armand Farrokh break down their exact playbook, including: 🔥The 10-to-14 touch multi-channel sequence that drives double-digit reply rates 🎯How to write 4-sentence cold emails using a single piece of research 📞The cold call opener and voicemail script that triples email reply rates -- You're one step closer to President's Club! 📦 Outbound Care Package: https://hubs.li/Q04qYFdF0 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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Every place a page here uses this source, in the order the words come in it.
And every time you do that, you give yourself a new shot to get replies. That's number one. Number two is if you just hit someone with 14 emails in a row, it would be extremely annoying, but you can buy yourself more touch points by going multi-channel. “So you will see that calls, emails, and LinkedIn are working together.” That's the second point. So the total sequence, 10 to 14 touches over about three to four weeks, mixing in multiple channels so you're not annoying. The way that this ends up getting played out is you can see we have three big chunks or themes to the outbound sequence.
Are you open to seeing what this would look like? So that's like the base email template we'll use. Notice that this entire thing, if we were to run this on a preview, it would fit on a phone screen, so it's a very short email. You can do this in three sentences, whether you stack personalization and problem together, or in four sentences if you do it separately. “But four sentence cold emails, personalization, problem, solution, CTA.” One thing to call out is this subject line. You're following the rule of no selling in the subject line. You are making the subject line entirely about them. There is a job posting. You're hiring an enterprise AE role. Literally, that is the subject line. It's really, really hard to not open that email.
that I called out in my initial email. Usually when I'm cold calling, I pull up that first email that I sent them and I kind of use that as my loose script. So there's two things you got to do here when you're making your cold call. The first thing is you've got to get them to be willing to hear you out. “And so I lead with what's called a tailored permission opener, where again, I put the” context up front. So Whitney answers the phone and she goes, hello. And I'm going to go, Whitney, I just finished reading the job posting for the open enterprise AE role you all have. And I'm going to be honest, this is a cold call, but it is a well-researched one. And I'm wondering if I can get half a minute to tell you why that job posting made me call
And then the final piece is I'm going to do a leave behind, which is I'm assuming this isn't a fit. Here's a one sentence summary. Here's a one sentence demo video. Here's a case study, yada, yada, yada. And then I usually reach back out in 30 days. And this is the line that usually drives the reply at the end of the sequence, because you'll see a little pop at the end of the sequence because I'm telling them, Hey, “would you mind letting me know if I shouldn't reach back out?” And so usually people know you're going to reach out again. They actually have a reason to reply and say where their head is actually at. Cool. So I wouldn't blast them with a million more emails after this. Most of my sequences are like six to seven emails at this point, nurture the account and come back to it later. So good news for you.
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