Podcast episode
How to Build a World-Class SDR Team (Complete Playbook)
30 Minutes to President's Club9 Jul 202646 min
Description
We've all felt the heavy silence of a sales floor trying to find its rhythm. Armand Farrokh breaks down his playbook to turn an underperforming SDR team into an outbound machine. Armand’s playbook includes: 🚀 The "Between You, Me, and the Wall" tactic to win over individuals privately before you ever address the group publicly. 📉 The 5 core weekly meetings you need to bookend your team's activity with raw energy and continuous coaching. 🔥 How to run a mock cold call filter during interviews to test for a candidate's coachability and execution under pressure. - - You're one step closer to President’s Club! 🚀 The SDR Leader Pack: https://hubs.li/Q04nGgrk0 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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three. You have Monday morning meeting. You have teardown Tuesdays. You have teardown Thursdays. And then on Wednesdays, that's usually when you do one-on-ones. And so that's when you get on to individual level coaching and looking at individual level metrics. So this is when you start to dive deep on reply rates for one rep, or being like, hey, rep, your specific connect rate, “or your specific set rate is not high. Let's do a couple role plays live. There was one time with” a gal named Paige who is now a top SDR leader. She will never forget in our first one-on-one, I made her practice the not interested objection and made her laugh before handling an objection for 30 minutes straight. And to this day, she talks about that exact meeting and does the exact
to change the world and cure world hunger, but like enablement teams are also like really, really lean and they don't have the resources to build out all these playbooks on their own, right? So then you have a cold call and then a bubble of email right afterwards. And it basically just says any thoughts, by the way, I just left you a voicemail. Then on that same third day, “you follow up with a LinkedIn message.” I like to use LinkedIn messages as bubble ups where you basically use the LinkedIn message as another email to say like, hey, I'm not gonna do this whole connect and pitch thing, but like, did you see my email? So I've got like all of these paths. I've got this email that I've done all this research on. I've got voicemails driving back to the email
“There are just like hustle tactics that exist in every SDR around like how to find accounts who jives with AEs versus not.”
“also just like reps love to get involved in this stuff. It makes it easier to sell the SDR.”
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