Podcast episode
How to Use AI to Identify the Perfect Time to Prospect | Brendan Short
30 Minutes to President's Club7 May 202640 min
Description
Your AI Email Guide: https://www.30mpc.com/course/cold-email-course Most reps use the same signals and get ignored. Brendan Short shows how to find timing signals no one else can see and turn them into outbound that actually gets responses. 🎙️ ACTIONABLE TAKEAWAYS: 1. Use hyper-specific signals tied to real pain, not generic triggers like funding or new hires. 2. Timing beats messaging, reaching out when pain exists matters more than perfect copy. 3. Stack multiple signals together to increase relevance and response rates. 4. Lead with value in outreach, give something useful before asking for a meeting These Courses Will Get You to President’s Club: 🏋 30MPC Training: 30mpc.com/training ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 📧 Cold Email Course: http://bit.ly/44K6jy3 🔮 Discovery Course: https://bit.ly/4cQYaM8 💰 Exec Selling Course: https://bit.ly/4lCtJh7 👥 Leadership Course: https://bit.ly/4o8KtMT 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 Get More Tactics: 30MPC Cold Calling Guide – https://www.30mpc.com/newsletter/the-ultimate-30mpc-cold-calling-framework Join our weekly newsletter – https://hubs.li/Q02NJQ8p0 Things you can steal and use today – https://linktr.ee/30mpc_youtube
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So now I've kind of got like a sense of what the team is after. Then I'm going to look for enablement leaders and sales leaders that I'm gonna actually reach out to to talk about this. And I'm specifically looking for those people. Do any of them follow us on LinkedIn? Have they been to the site? Have they downloaded content? “And that's who I'm gonna choose.” Cause it's tempting to just send a message to everybody but that's a waste of calories. And so I'll then go and I'll say essentially like, hey, and this is where I need improvement. Cause I'm then gonna tailor, you've got fans downloading content to your team is growing or you've got new products. I basically am looking for evidence
apply on LinkedIn at all. I would just spend time figuring out a warm intro into the company to go get an interview with them. It's just like sort of a waste of time altogether. I'll say like a second one, we've talked a lot about AI. I very much so, at least today, maybe I changed my opinion on this, but I very much so think “that there should be human in the loop as kind of the last mile delivery.” I don't, I would not just one shot things. I would for sure review it as a human. I see some of that happening today where it's just like AI slop and like it doesn't matter that you're doing a hundred X the activity, like no one's actually getting any value from this and they're not responding. So I would definitely avoid that. Oh yeah.
that there should be human in the loop as kind of the last mile delivery. I don't, I would not just one shot things. I would for sure review it as a human. I see some of that happening today where it's just like AI slop and like it doesn't matter that you're doing a hundred X the activity, like no one's actually getting any value from this and they're not responding. “So I would definitely avoid that.” Oh yeah. Brendan, thank you for joining us, everybody stick around for a 60 second recap coming up soon. All right folks, it's time for your two by two recap. Alex, what do you have for your two? First one is the nobody else test, which Which is, we talked about like data and signals.
But really, if you like this episode, oftentimes, once you find these signals, you actually have to start reaching out to your prospects. And one of the big things I'm hearing from sales teams right now is like cutting through the noise on email is very, very, very hard. And so a lot of the teams we're talking to right now are going back to the phones. “The way that you build your signal into your script when you cold call someone makes a” big difference on the outcome of your cold calls. And so we've put together a guide for cold calling that you may enjoy. We've got a link in the show notes. Go check it out. Thanks for listening. And we will see you next week on 30MPC. Today's show is brought to you by Insightly, the CRM that helps you spot deal risk early so pipe reviews actually drive your number.
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