Podcast episode
How to Build 11 High-Reply Prospecting Plays You Can Run Today | Prabhav Jain ft. 11x
30 Minutes to President's Club5 Feb 202637 min
Description
AI isn’t replacing sales reps—it’s turning them into force multipliers. Prabhav Jain, CEO of 11x, breaks down how modern sales teams use AI-driven personalization, signal-based outreach, and smarter sequences to book more meetings while spending less time on manual prospecting. Download the Guide: The Ultimate Three Part Outbound System to accelerate your path to President’s Club 🎙️ ACTIONABLE TAKEAWAYS: Use themed personalization to earn opens: Personal hooks like alma mater, sports, or career milestones grab attention when you cleanly segue into a real business problem. Vary your email structure to avoid fatigue: Rotate formats across sequences short emails, value drops, breakups, and social proof instead of repeating personalization → pitch → CTA. Train AI like a junior SDR, not a magic button: Calibrate ICP, tone, and examples upfront so AI improves fast and scales what actually converts. One thing to do today: run one new play: Pick a single outreach play from this episode and test it immediately—don’t overhaul your stack, just execute and learn. These Courses Will Get You to President’s Club: 🏋 30MPC Training: 30mpc.com/training 👥 Leadership Course: https://bit.ly/4o8KtMT 📧 Jason Bay’s Cold Email Course: http://bit.ly/44K6jy3 ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 🔮 Discovery Course: https://bit.ly/4cQYaM8 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 Get More Tactics: Join our weekly newsletter – https://hubs.li/Q02NJQ8p0 Things you can steal and use today – https://linktr.ee/30mpc_youtube
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from, how many times they come back. That's really valuable data you can use to really target them in hyper specific ways because it has some intent. They're already on your website. Revisiting closed loss opportunities. If you look at a book of business for a sales rep, All of these close off opportunities they've had in the past is just opportunities waiting to happen, but they haven't actually re-engaged them. “These all-weather-on campaigns, looking at why you lost that deal, using that as a hook to be like, hey, here's everything that's changed, we want to chat.” Wake the dead. All these inactive leads that are just sitting there dormant, there's no reason you can't be nurturing them constantly with new information about your products or services or success you have gotten for other customers.
It shouldn't be days or weeks or months, right? And so I'd imagine that this AI agent would already be trained in the company's brand voice and the tone and kind of messaging they like to use. So there's no reason for them to even be editing what they're sending out. That would be, in my opinion, a failure of AI. “Instead, they should just give context to the agents for what they're trying to do, see a few sample outputs, looks good, and that campaign is kind of off to the races, right? So the kind of clock speed that you'll get, the number of iterations you'll be able to do as an SDR to test out messaging, test out new product launches, build pipeline, is going to be 11x what they can do today.” So let's break this down piece by piece, because you probably get to see teams that are doing brick-and-mortar style prospecting. Then you see teams where it's like one rep is doing all of the prospecting that an entire sales team would do.
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