He Sold A $30M Deal With One Page

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1. 0:35

   and right after this recording, I'm sending out a multi-year agreement to a public company. Following this exact structure, it made the deal happen. Today's show is brought to you by 11x, your all-in-one digital GTM team handling, creating, qualifying, and converting pipeline across every channel. If you are still using stale triggers like congrats on the funding, you're getting blended in with everybody else. “The best use unique signals, exact LinkedIn posts,” negative product reviews, podcast appearances, and use those as their trigger. And we built a growth playbook with our friends at 11x breaking this stuff down. You can get it for free at 11x.ai backslash 30MPC or grab it in the show notes. I'm Nate Nasralla. I'm a repeat software founder and sales leader.

   In LinkedIn message personalization

2. 10:18

   This is where we... We include not just the financials in the budget, but we can begin to include what's the people time, the staff resources that's required. And this is where, let's say, we're going to fast forward a little later stage. We can begin to include, for example, what is 3KIT as the vendor of choice in this scenario? “What are they going to be dedicating as well?” That way we can begin to show over time how we begin to partner together and we build, again, a true partnership. Now the final point that I want to call out here, when we put this all together, we package this up, this becomes then everything that you need in order to run a complex deal.

   In Agency deliverables and SLAs

3. 10:22

   the people time, the staff resources that's required. And this is where, let's say, we're going to fast forward a little later stage. We can begin to include, for example, what is 3KIT as the vendor of choice in this scenario? What are they going to be dedicating as well? “That way we can begin to show over time how we begin to partner together and we build,” again, a true partnership. Now the final point that I want to call out here, when we put this all together, we package this up, this becomes then everything that you need in order to run a complex deal. How you start a meeting with an executive, how you brief a sales engineer on what to

   In Partner agreements and governance

4. 10:43

   again, a true partnership. Now the final point that I want to call out here, when we put this all together, we package this up, this becomes then everything that you need in order to run a complex deal. How you start a meeting with an executive, how you brief a sales engineer on what to “demo, how you begin to bring CS into the loop on what a customer is expecting, how you deploy” the pilot, as well as, again, all the way back early stage, how we figure out where the top deal gaps are and how we go fill them. Today's show was brought to you by 11x, your all-in-one digital GTM team handling, creating, qualifying, and converting pipeline across every channel. If you are still using stale triggers like, congrats on the funding, you're getting blended

   In Market-entry offer design

5. 10:52

   this up, this becomes then everything that you need in order to run a complex deal. How you start a meeting with an executive, how you brief a sales engineer on what to demo, how you begin to bring CS into the loop on what a customer is expecting, how you deploy the pilot, as well as, again, all the way back early stage, how we figure out where “the top deal gaps are and how we go fill them.” Today's show was brought to you by 11x, your all-in-one digital GTM team handling, creating, qualifying, and converting pipeline across every channel. If you are still using stale triggers like, congrats on the funding, you're getting blended in with everybody else. The best use unique signals, exact LinkedIn posts, negative product reviews, podcast appearances,

   In Economic value propositions

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