Podcast episode
How to Scale Personalized Prospecting with Video (Even in SMB)
30 Minutes to President's Club11 Dec 202525 min
Description
Discover how Vidyard’s #1 AE, Mike D'Aloisio, uses video to humanize every stage of the sales cycle — from first touch to pricing delivery to re-engagement when prospects ghost. In this 30MPC sell interview, learn how to tailor videos to personas, boost meeting show rates, eliminate the “game of telephone” in proposals, and creatively reignite stalled deals using short, high-impact videos that stand out inside crowded inboxes. 🎙️ Actionable Takeaways: Prospecting video formula: <45s → Who you are, why you’re reaching out, value + CTA. Send meeting confirmation videos day-of to humanize yourself and reduce no-shows. Use video for case studies & pricing so your message lands directly with decision makers — not lost via champions. When ghosted, use creativity (even humor/spinning in a chair) to reignite the spark and restart conversations. These Courses Will Get You to President’s Club 🏋 30MPC Training: 30mpc.com/training 👥 Leadership Course: https://bit.ly/4o8KtMT 📧 Cold Email Course: http://bit.ly/44K6jy3 ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 🔮 Discovery Course: https://bit.ly/4cQYaM8 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 Get More Tactics Join our weekly newsletter – https://hubs.li/Q02NJQ8p0 Things you can steal and use today – https://linktr.ee/30mpc_youtube
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these videos? Is it in the first email? Is it a follow-up? Are you sending it over LinkedIn? Where are you sending the videos? Great question the first step for us has been the most successful and so I would argue that that is the place that you want to first introduce yourself. You're going to be sending potentially a lot of content throughout an entire “cadence or sequence and so putting a face on the name, letting them know who's reaching out,” what other content they're going to be seeing, and who that's going to be coming from. I think that's critical to be standing out at that first step. Are you doing this on all of your first touch points just points for every single prospect? And the reason I ask is it takes a lot of time to record a good video and I imagine if an SMB
Yeah, absolutely. So that would be prior to that initial call scheduled. So for me personally, there's some hot takes out there when you send a confirmation. Is it the day before? Is it 15 minutes before? I personally like to start my day with all of my meeting confirmations. “So I personally choose day of. I think that's the best way to go about it, stays top of mind.” For me, what that looks like is when I'm introducing myself with a video, I'm letting the prospect know who I am, what they can expect on the call, and also offering to guide the conversation, to get them value out of the conversation as well. So what that looks like