Podcast episode
Outbound Prospecting Masterclass: Everything You Need to Book Meetings in 2026
30 Minutes to President's Club18 Nov 202540 min
Description
Outbound is broken, not dead. In this masterclass, Jason Bay breaks down the new outbound playbook for 2025–2026 — how top reps are filling pipeline when cold calls, automated sequences, and mass emails stop working. You’ll learn how to prioritize accounts that actually respond, speak your buyer’s language with offers that earn replies, and sequence outreach across phone, email, and social the right way. Key frameworks include the Martini-Glass Pipeline for targeting high-relevance prospects, the Messaging Matrix for crafting irresistible offers, and the KISS Sequencing System that boosts reply rates 20%+. Jason also shares cold call + cold email frameworks that book meetings today — plus how to use AI the right way with his 10-80-10 Rule to double output without sounding robotic. RESOURCES DISCUSSED: The Ultimate Cold Email Data Report Jason Bay’s Cold Email ChatGPT Prompts The Different Types of Offers Jason Bay’s Outbound Sequence Template The 30MPC Outbound Bundle 🏋 30MPC Training: 30mpc.com/training
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And it just creates a really poor customer experience. I'm curious. How does that compare to your world and what you're seeing in your day to day right now? So what we did there is we packed in the problem and we're seeing if the problem resonates with the prospect. At that time, they're probably going to ask you what your company does. And we'll talk about what to do about that here in a second. “So problems, reverse pitches, that's where we want to go with the intro.” So let's talk about what a bad intro might sound like using that same company example. So if you said, yeah, Dave, really appreciate you taking the call. So we're implementing some AI into our estimating tools right now to help contractors do their estimates faster. The second thing that we're doing is we have this 3D imaging technology that will actually
Nothing that I'm going to suggest for you right now is a way to put your stuff completely on autopilot. So what I suggest is we follow the 10, 80, 10 rule. Okay. 10 is I'm going to do 10% of the task upfront. So let's say I'm having a AI write my cold email for me. The 10% is I'm going “to find the relevant pieces that's going on in this company” and with this individual, I'm going to tell it what the email framework should be. And then I'm going to do 80% in the middle. That's them actually doing the task, right? The AI, the agent, whatever it might be, that's 80% of the work there. The last 10% I'm going to edit, refine, et cetera.
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