Podcast episode
The Most Confusing Objection in Sales
30 Minutes to President's Club30 Sept 202514 min
Description
Huge Announcement 👉 Our next course is here: The Sales Management Operating System Free Launch Event: Mark will walk you through his entire system, for free. You’ll walk away with more tactical leadership training in that hour than most paid courses deliver. 🎟️ Reserve Your Ticket: https://hubs.li/Q03L52Mc0 Discounted Pre-Order Access: By signing up for the event, you’ll unlock early access to our upcoming Sales Leadership Course, at the lowest price it'll will ever be. Exclusive Toolkit: Everyone who shows up live gets access to the Sales Management Advanced Implementation Playbook, the exact internal systems Mark used to scale Outreach from $0 → $250M. This playbook has never been shared publicly. Live attendees only. What You Need To Know: Most new managers lead off gut — finger-in-the-air forecasting, feast-or-famine teams, and hiring that’s a coin flip. This course fixes that. You’ll learn the exact systems Mark Kosoglow used to scale Outreach from $0 to $250M ARR and coach 8 managers into VPs: → The Operating System to build a bulletproof sales process → The Operating Rhythm to get every rep performing like your #1 → The Talent System to hire and ramp reps who actually hit quota If you don’t have a system, leadership feels like firefighting. If you do, it becomes your biggest multiplier for revenue and career growth. Register FREE → https://hubs.li/Q03L52Mc0 --- The most confusing objection in cold calling isn’t loud — it’s subtle, sneaky, and deadly to your deal. If you’ve ever had a prospect say “we already have something for that,” but it turns out they don’t… this is for you. In this video, I break down the exact 3-step framework I use to handle confusing objections like a pro — without pitching too soon or losing control of the call. You'll learn how to agree, ask the right trap question, and sell the test drive — turning confusion into clarity. I also share real talk tracks and breakdowns from my time leading teams at Pave, where this objection came up every single day. If you're in sales, you must know how to handle this. 🎯 Download 18+ sales objection scripts: https://tactics.30mpc.com/18-cold-call-objections-and-how-to-handle-them 💬 Comment your worst objection experience below 🔥 Like & Subscribe for weekly cold call breakdowns 30MPC Training: 30mpc.com/training #confusingobjection#coldcalling#salesobjections#objectionhandling#salesstrategy#coldcalltips#salestraining#overcomingobjections#coldcallobjection#salescallbreakdown#bookmoremeetings#salesframework#b2bsales#salespsychology#coldcallobjectionhandling
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Your prospect is confused. So they'll say something like, oh, we've already got a solution for that. But when they describe their solution, it's actually like not what you do at all. There's a saying in sales where like, when you're explaining, you're losing. And one of the worst things you can do in this scenario “is be like, hey, hold on, no, no, no.” Like, here's how we're different. Because the moment you do that, they're like, ah, this person's trying to pitch me and they're already like one foot out the door. Instead, what you need to do is you actually need to like, what's going on folks? Good friend of mine who runs a pretty big sales team, lots of SDRs said that the team was struggling with this one objection that actually sounds kind of weird, but it comes up really often in sales.
things happen you clarify the difference and they're like oh no what you actually do is a priority for me at which point you book the meeting or they're like oh now i get it but yeah that's not really a problem like we do this through this other competitor or this other solution and now guess what that's when you run miyagi again so let's like treat spreadsheets like “you handle them the same way” they're basically like doing something that you do a different way so we'll go through these three steps again you're going to agree with the objection as step one okay so when you're agreeing with the objection i'm going to say the same exact thing and be like honestly i said it before my guess your team is probably pretty good on spreadsheets like i saw the comp analyst that you hired like
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