Podcast episode
We Already Have A Vendor for that Objection
30 Minutes to President's Club18 Sept 202519 min
Description
Learn how to expose weaknesses in your competitor’s solution, position your product as the smarter choice, and win more meetings on cold calls. 🎙️ ACTIONABLE TAKEAWAYS: Expose the competitor’s gap: Highlight the pain points your prospect might not have noticed in their current solution to create urgency. Leverage social proof: Use customer stories where others switched from a competitor to validate your claims without sounding pushy. Reframe the ask: Instead of forcing a hard sell, invite prospects to simply “take a look” at what’s out there—low pressure, high impact. Balance empathy with confidence: Acknowledge that they might not switch today, but confidently plant the seed that your solution solves a problem their current vendor doesn’t. More of a visual learner? Subscribe to our YouTube channel to see the frameworks and talk tracks from each episode in action: https://www.youtube.com/@30MPC RESOURCES DISCUSSED: 18 Cold Call Objections Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST” Free Sales Templates, Scripts and Guides 30MPC Training: 30mpc.com/training
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Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
But it's sort of like, let's them come to the answer on their own terms. If I just said, Hey, you can't do this. They're going to push back. But if I'm like, Hey, how do you do this thing that I know you can't do? You might almost like stumble upon the answer yourself. “And then I can take you the rest of the way.” So for example, we were a compensation planning software that would allow people to run promotion cycles. And there are usually two types of compensation increases you can get. You can get cash based comp increases, which are like, here's a 10% salary raise, or you can get equity based compensation increases. Here's like a hundred new stock options or something like that.
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