Podcast episode
6 PROVEN AI Sales Automations That Feel Like MAGIC | Yoni Tserruya
30 Minutes to President's Club26 Aug 202543 min
Description
Sales pros spend too much time on admin instead of selling. In this episode, Yoni Tserruya, CEO of Lusha, reveals six high-impact ways to automate your sales process so you can spend more time building trust with customers and less time stuck in busywork. 🎙️ ACTIONABLE TAKEAWAYS Automate List Building: Use AI to analyze your last 20+ closed deals and generate highly targeted prospect lists with parameters you might never have considered. Leverage Buying Signals: Track events like new hires, funding rounds, product launches, or office openings to prioritize outreach to in-market accounts. Streamline Call Prep: Deploy AI agents to compile company news, decision-maker profiles, and account usage data hours before each meeting. Personalize Icebreakers: Have AI scan LinkedIn posts, press releases, and work history to craft relevant, personalized openers for calls and emails. Automate Recap Emails: Upload call transcripts to AI for clean, concise summaries that highlight pains, solutions, and next steps and automatically update your CRM. AI-Powered Coaching: Train a custom AI on top-performing sales calls to score conversations, give targeted feedback, and onboard new reps faster. More of a visual learner? Subscribe to our YouTube channel to see the frameworks and talk tracks from each episode in action: https://www.youtube.com/@30MPC RESOURCES DISCUSSED: Recap Email Template Free Toolkit: Build high-impact lists and target the right prospects at the right time Cold calling course Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST” Free Sales Templates, Scripts and Guides 30MPC Training: 30mpc.com/training
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We're going to be talking about call prep. We're going to be talking about icebreakers for when you get on a call with your prospect. We're going to talk about recap emails, and then we're going to talk about AI coaching. The first question, Yoni, is could you talk to me about the list building and how you've started to incorporate or build AI tools to help with that? “I think the first thing about list building is that, as we all know, list building is a very high time-consuming task of a day-to-day rep.” And by that, I mean that what we did in Lucia, if you take a sample of, for example, your recent 20 close one deals from your CRM in the last six months,
Yeah. I think one of the challenges is that, especially if you have big ICP accounts list, you don't want to reach out to them in a round ruby or one by one and help for good luck. Most of them are not in market at any given moment. “So what you really want to do is to identify the signals that increase the probability” that those accounts might be in market right now, increase the probability that they might buy from you. So in our case, for example, at Lucia, the kind of signals that we are looking for are examples like we're looking for companies that executive in the sales department just hire.
But it should be something that happened recently. If you are open, your approach with it, it's exactly what you said. It feels like you did your homework and you really care about him and you just reach out personally. And it feels like, oh, you did your stuff. You really care about me. I need to listen. “It's not just you're reaching out in a generic approach with the job title.” For example, if people reach out to me, hey, Yoni, I saw you're the CEO of Lucia. Or, hey, Yoni, I saw Lucia is in the sales intelligence platform. That generic approach, it's a template. You can send it to any other people, any other CEO in the world. But if you send me an email, I saw your recent post about how you eat your own dog food in the company.