Podcast episode
6 PROVEN AI Sales Automations That Feel Like MAGIC | Yoni Tserruya
30 Minutes to President's Club26 Aug 202543 min
Description
Sales pros spend too much time on admin instead of selling. In this episode, Yoni Tserruya, CEO of Lusha, reveals six high-impact ways to automate your sales process so you can spend more time building trust with customers and less time stuck in busywork. 🎙️ ACTIONABLE TAKEAWAYS Automate List Building: Use AI to analyze your last 20+ closed deals and generate highly targeted prospect lists with parameters you might never have considered. Leverage Buying Signals: Track events like new hires, funding rounds, product launches, or office openings to prioritize outreach to in-market accounts. Streamline Call Prep: Deploy AI agents to compile company news, decision-maker profiles, and account usage data hours before each meeting. Personalize Icebreakers: Have AI scan LinkedIn posts, press releases, and work history to craft relevant, personalized openers for calls and emails. Automate Recap Emails: Upload call transcripts to AI for clean, concise summaries that highlight pains, solutions, and next steps and automatically update your CRM. AI-Powered Coaching: Train a custom AI on top-performing sales calls to score conversations, give targeted feedback, and onboard new reps faster. More of a visual learner? Subscribe to our YouTube channel to see the frameworks and talk tracks from each episode in action: https://www.youtube.com/@30MPC RESOURCES DISCUSSED: Recap Email Template Free Toolkit: Build high-impact lists and target the right prospects at the right time Cold calling course Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST” Free Sales Templates, Scripts and Guides 30MPC Training: 30mpc.com/training
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But what you can do now is you can take that same list that you plugged in the GPT. You could say, hey, take these 10 accounts that you found, these 10 lookalike accounts that you found, and I want you to put them in a table. And I want you to take our top five signals, these five, and I want you to put a check mark if we have that signal or an X mark if we don't. “And literally in seconds, you will have your top 10 accounts with all five of your top signals.” And you might be able to write an email that has like three signals inside of it that are your three best signals on your A-tier accounts. And that's something that normally would have taken you way, way, way, way longer if you didn't have AI, if you didn't have a GPT, or if you didn't use a tool like Lucia, which does a lot of the stuff for you automatically, right?
And that's really painful to do. Carta automates it for you. So then we would look at companies who were just crossing over into the Series B and C threshold. So that would be like our second one. The third one would be if someone hired a controller. That meant someone was taking over the accounting process because it was getting more complicated. “So you can take these signals, one, two, three, et cetera, and stack rank them.” And if we could find two or three of those, then we pretty much were shooting fish in a barrel. When I sold to law firms, we would look for things like new hires, specifically if they had hired a new like CFO, COO, or firm administrator, which was another leadership position at law firms. We would look for things like if they had announced a new practice group,
But it should be something that happened recently. If you are open, your approach with it, it's exactly what you said. It feels like you did your homework and you really care about him and you just reach out personally. And it feels like, oh, you did your stuff. You really care about me. I need to listen. “It's not just you're reaching out in a generic approach with the job title.” For example, if people reach out to me, hey, Yoni, I saw you're the CEO of Lucia. Or, hey, Yoni, I saw Lucia is in the sales intelligence platform. That generic approach, it's a template. You can send it to any other people, any other CEO in the world. But if you send me an email, I saw your recent post about how you eat your own dog food in the company.
I need to listen. It's not just you're reaching out in a generic approach with the job title. For example, if people reach out to me, hey, Yoni, I saw you're the CEO of Lucia. Or, hey, Yoni, I saw Lucia is in the sales intelligence platform. That generic approach, it's a template. You can send it to any other people, any other CEO in the world. “But if you send me an email, I saw your recent post about how you eat your own dog food in the company.” That's really inspired me. Or whatever it is, then I mean, I must read it. I feel like he knows me. And it's different. So I think this icebreaker agent helps you attract stuff and give you opening lines. It really makes your approach much easier.
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