The Secret to Writing Better Cold Emails in Half the Time with AI | Sean O’Brien

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1. 13:26

   finding recent articles as well. So as a sales rep, not an SDR, I would also really encourage you to use your active conversations for your prospecting. You know what resonates, you know what hits home, and then try to then tie those two together. And that might not always be “via AI, but you can maybe try to surface those from the individual companies if they're not” quite on the nose, the industry trends and conversations and topics that you're having in your day-to-day sale. What is the copy that you actually put in that email when you reach out to them to like call out that trend and then tie it to what you sell? Yeah. So for example, in this copy, so there's a, it's one of the first things that always comes up. You know,

   In Company and industry research

2. 16:47

   You said, take the nuggets in there and essentially move that forward into the outbound process to find triggers. A really simple thing here is you guys download the transcripts of your sales calls. You can just ask chat, GBT or, or whatever, Hey, what are my prospects talking about? “That would be great triggers for me to identify when I'm personalizing my cold emails.” And it'll spit out a list of stuff that you can then use every time you go to do account research and you have a list of 10, 15, 20 keywords that it could be AI. It could be a bunch of different stuff that you want to have it scrape 10 Ks for 10 queues,

   In Cold email personalization

3. 27:55

   Yeah, I can I can share an example in the show notes But so one quick example is the structure that I always like to use is they this is like this is obviously a custom email So first touch is going to be something personal about them as well as in the subject line like just a “Custom subject line about what they're talking about. I I do try to keep it simple though” Like I do it don't like these things to be more than like three or four sentences each So it's really gonna be like individual like prospecting fact about them who Harvey is, you know, let's chat Second one is going to be another and I like to break these up so that over the sequence of four

   In Subject line personalization

4. 28:39

   Like to have one little nugget and it's more of a bump touch. It's like hey Here's this other thing that I learned about you. Did you catch this? The third one is normally a bit more firm specific something that I learned about the firm as well as another thing that Harvey can help out with and then the fourth one is going to be more of a “Social proof along the lines of we work with these three four or five of your competitors” Would you like to chat in that way? So for me, that's that's been my structure and then also we're tying that in with LinkedIn outreach comments Seeing what's going on with the firm as well but that's been my like general structure as far as like how I'm writing the emails and how I'm structuring the

   In Customer logos and name-dropping

5. 29:50

   You find a blog article Is that the thing that you're referencing in the subject line in the first line of the email? That is like I like to use language that they have talked about or referenced particularly in the subject line You know, one of my prospects was very LinkedIn heavy “You know, he had a note in LinkedIn like the power of a smile throw that in the subject line” You know that's gonna stick out to him. He wrote the other day

   In Subject line personalization

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