Podcast episode
Stop Asking for Meetings in Cold Emails: How to Warm Up Buyers with Value | Bite-Sized Tactics
30 Minutes to President's Club30 May 20258 min
Description
If your first cold email asks for a meeting—you’re doing it wrong. In this video, Mark Kosoglow (Co-Founder/CEO @ OperatorChief + Revenue Officer @ Catalyst Software) breaks down a smarter outbound strategy: how to warm up buyers by educating them instead of pitching them. Whether you're an SDR, AE, or founder doing founder-led sales, this framework will help you increase reply rates and book more qualified meetings. RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST” 30MPC Training: 30mpc.com/training
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And within each of those emails, I can have a data report or an insight or something that they can click on, and I can usually track clicks. And then if I'm doing this like poor man style, like hammer and nail and prospecting, what I'm doing is every single day when I open up my prospecting tasks, I'm starting with “anyone who's opened an email more than three times or has clicked on one of the links in” the email. And when that happens, I have a decision where I can either choose to make a cold call, I can choose to drop that sequence and put them into an aware sequence. And I can do some of this stuff manually, or I can send a one-off message outside of the traditional sequence. But you can do that. Essentially, what you're doing is you're educating them on the problem until they click something
And when that happens, I have a decision where I can either choose to make a cold call, I can choose to drop that sequence and put them into an aware sequence. And I can do some of this stuff manually, or I can send a one-off message outside of the traditional sequence. But you can do that. Essentially, what you're doing is you're educating them on the problem until they click something or they open something a couple of times. “And that's when you're going in for the kill, aka you're asking for the meeting.”
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