Podcast episode
How to Deliver Hard News and Lead Through Tough Times | Patricia DuChene
30 Minutes to President's Club8 May 202536 min
Description
FOUR ACTIONABLE TAKEAWAYS: Use the "Why, What, How" framework to communicate hard changes—always start with the why to reduce the shiver effect and maintain trust. Don't sugarcoat bad news—treat your team like adults, be honest about challenges, and frame positives where appropriate. Create a lever cheat sheet for your sellers so they know what they can give (discounts, services) and what to ask for in return to protect deal value. After major changes like a RIF, give the team a week to process, then reset expectations with managers leading the charge into the "new normal." PATH TO PRESIDENT’S CLUB: Chief Revenue Officer, Postal VP of International Sales, Wrike Senior Director of Sales, Wrike RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST” 30MPC Training: 30mpc.com/training
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Every place a page here uses this source, in the order the words come in it.
“by creating an element of cross-functional ownership around that lead target.” Are you as a sales leader driving productive conversations with your marketing leader to solve that? Or are you blaming marketing in your team meetings for that lack of leads? Change that, and then your team will be far more likely to partner with marketing to try to fix that problem as well. Amazing. Thank you so much for coming back on. Everyone hang on for a 60-second recap coming up soon.