How to Use AI For Prospecting | Kyle Coleman | 30MPC Hall of Fame

Description

Listen

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. 19:51

   is this a Dick's Sporting Goods issue, or is this an industry-wide issue? And that's where you can start to get smart about that type of thing. And then the final step is you can be like, okay, if you were selling a marketing agency and sold these seven services, what are the different ways you could support some of the initiatives that are inside of Dick's Sporting Goods 10K? “And so you can go pretty far with this stuff in a way that oftentimes I hear people just using AI” to write really bad emails. And there's so much. more that you can do with it to come up with insight without manually scouring every single interview yourself. Some other sources would be a company's press releases, treasure trove of initiatives and what matters to the company, their new product launches.

   In AI research and drafting

2. 20:56

   So all of these things are sources. The virtue of having the workflow builder is you can define all of these things once in a single workflow, read all the job postings, look for these keywords, read the 10K and the earnings calls and look for this stuff. Scour the web for relevant company news and look for this, understand industry trends and what's popping in the industry. “Research their sales cycle and tell me what their ACV is and what their customers are.” You can define all of these things in a single workflow and then run it once for all 200 of your accounts and you get all of this information that's just right at your fingertips for you to go and execute on. There's a spectrum of automation. You can go the really streamlined approach with tools like copy AI, if you want, or you can go a bit more manual. It's going to take a little bit more juice, but the juice is worth

   In Account research checklist

3. 23:29

   And if you've done a lot of research and you know that you're reaching out to a senior level finance person, who's probably going to be responsible or at least very involved in this pre IPO process, and you hit the nail on the head with your messaging and the resonance of that messaging, you can get away with a bit more context in your email, which is to say a bit more length in the email. “Now that said, it still needs to be crisp.” It still needs to be readable. You don't want to write a novel to them, but you can probably get away with being a little bit more robust than that. I probably would hesitate to go much longer than 150 or 200 words in any cold outreach. But explain yourself. I was researching your company. I see you're on a path to IPO. I read this interview with your CEO.

   In Cold email length and readability

4. 23:31

   senior level finance person, who's probably going to be responsible or at least very involved in this pre IPO process, and you hit the nail on the head with your messaging and the resonance of that messaging, you can get away with a bit more context in your email, which is to say a bit more length in the email. Now that said, it still needs to be crisp. “It still needs to be readable.” You don't want to write a novel to them, but you can probably get away with being a little bit more robust than that. I probably would hesitate to go much longer than 150 or 200 words in any cold outreach. But explain yourself. I was researching your company. I see you're on a path to IPO. I read this interview with your CEO. We've helped other companies on the same path in this specific way.

   In Cold email length and readability