Podcast episode
The Ultimate Multichannel Sales Framework | Sara Uy | 30MPC Hall of Fame
30 Minutes to President's Club23 Dec 202432 min
Description
FOUR ACTIONABLE TAKEAWAYS If you make a mistake while recording a prospecting video, don't discard it. Send it anyway, as it can add authenticity and still lead to positive outcomes. When you feel the conversation winding down, go straight to asking for the meeting to increase your chances of booking it. After sending a LinkedIn video, start by asking, "What did you think of the video?" followed by "What didn't you like about the video?" to engage prospects. Leverage your last interaction—whether it's a video, voicemail, or previous call—as the reason for your next outreach to create continuity and context. PATH TO PRESIDENT’S CLUB Sales Director @ Pareto Senior Business Development Manager @ Pareto Senior Account Executive @ Pareto Account Executive @ Pareto Business Development Representative @ Pareto RESOURCES DISCUSSED Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training
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I'm trying all different types of things, but I think that is kind of my approach. Like, honestly, most of the time I'll start on LinkedIn before I even call because I love LinkedIn and social selling. Sometimes I hit success and book a meeting right away from my first LinkedIn touch. So I don't actually ever have to call them before I meet with them. “So I will always try LinkedIn first just because you can get creative” and have some fun with it. People tend to really like videos and creative ways of outreach over cold call these days. However, cold call still is the quickest and easiest way to book a meeting. I'll typically start with LinkedIn first and then I won't start calling unless I really have to.
It's free in the show notes. You said you're really big on social selling and of your whole content side of things. I presume most people listening are not going to magically become you creating content. Let's say I'm a rep. What is the social selling process that you teach people who don't have big followings? “You don't need a big following.” You don't even need one or two followers to do this. You're in luck Armand. Take out your mobile phone and go into the LinkedIn app go into a DM of someone you want to message and there is an option to send and