How to Close 90% of Leads Without a Single Cold Call | Vin Matano

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1. 17:01

   then I'm going to start a new thread and just try to do subject line. Yeah. So let's start talking about the email body itself. Walk us through this four part framework again, and maybe we can go paragraph by paragraph. Sure. My favorite thing to look for is if the company is hiring for a role that you would sell to. “So if you sold sales technology software and you see that the SDR team is hiring,” that's a trigger and that's what I would use. So I'm going to use that as the example. The observation might be, hey, Nick, saw you're hiring for three SDRs. That's your observation. Now you as the prospect, you don't actually know if someone's maybe trying to apply for that SDR role or like you don't even know what the deal is here. So you have to continue reading now. Yeah.

   In Hiring signals

2. 26:48

   But the problem is folks aren't scrolling that far in your recap email you lead with the things that you need them to do And then the other stuff comes after I think I think you call it bluff or bottom line up front So let's say you send out these prospecting emails. I've seen two camps of thought with objection handling over emails “Camp number one is if someone says I'm not interested over email delete the email and move on camp. Number two is” Use that because you actually have their attention and try to send an email response pick up a cold call Call them on the spot, whatever it is. So when people are sending you objections over email, what is your strategy always answer? Always answer because that also looks really bad on your part, too It's like you're emailing them non-stop and they finally just take time out of their day just to say hey

   In Objection handling

3. 27:02

   objection handling over emails Camp number one is if someone says I'm not interested over email delete the email and move on camp. Number two is Use that because you actually have their attention and try to send an email response pick up a cold call “Call them on the spot, whatever it is. So when people are sending you objections over email, what is your strategy always answer?” Always answer because that also looks really bad on your part, too It's like you're emailing them non-stop and they finally just take time out of their day just to say hey I'm not interested. So you stop emailing them and then you don't answer them. That's not a good look How do you respond? Depends what it is, right? If it's just like a really bluff like hey, we're not interested and they were just trying to like tell me to you know

   In Objection handling

4. 27:18

   Call them on the spot, whatever it is. So when people are sending you objections over email, what is your strategy always answer? Always answer because that also looks really bad on your part, too It's like you're emailing them non-stop and they finally just take time out of their day just to say hey I'm not interested. So you stop emailing them and then you don't answer them. That's not a good look “How do you respond? Depends what it is, right?” If it's just like a really bluff like hey, we're not interested and they were just trying to like tell me to you know Yeah, I probably still send another message but like hey, no problem. This is a line that I actually love to use I'll say hey before you never hear from me again The reason I reached out was X Y & Z and I'll and I'll say that I use that phrase all the time and it doesn't

   In Objection handling