Podcast episode
Why You Should Still Cold Call (Make It Happen Mondays Podcast)
30 Minutes to President's Club11 Oct 202410 min
Description
This is an except from the Make It Happen Mondays podcast with John Barrows Check out John's weekly sales podcast here: https://podcasts.apple.com/us/podcast/make-it-happen-mondays-b2b-sales-talk-with-john-barrows/id1265697819 30MPC Training: 30mpc.com/training
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And then we do the same exact sequence to the same exact personas and add phone as touch 2, 5, and 8. We get a 10% bump in the overall conversion ratio. So I keep telling reps, it's almost like it's a marketing function now. That voicemail that they read on their phone might have them go look at their LinkedIn “profile that then might like to go to the website and then come inbound to you.” Now I can justify. You're probably not even going to listen to that voicemail, but you're going to look. You're going to see the missed call. You're going to read the voicemail, and you're going to go check your inbox. On top of that, if I'm doing multi-channel on LinkedIn, my email replies are going to be 2 or 3 to 1 relative to just the email blasting rep, which is something that everyone else can do today.
days and I'm like, good Lord. I'm like, are you kidding me? A cold call day is not enough Red Bull out there for me to get hyped up for a day's worth of cold calling. But if you do the power hour, hyper focused on a certain persona, do a little bit of homework on each one of them beforehand so you have a quick little talking point and “then have your framework there, then you can go to work and be so much more efficient.” Today's show is brought to you by Responsive, which helps sales teams respond to RFPs, security questionnaires, and buyer requests faster so deals don't die at the last mile.