
Podcast episode
Lead Playbook: The Perfect 5-Stage Sales Process
30 Minutes to President's Club19 Sept 202446 min
Description
Mark walks Armand through his step by step B2B sales process MARK'S PATH TO PRESIDENT’S CLUB Chief Revenue Officer @ Catalyst Software Sr. Vice President of Global Sales @ Outreach Regional Sales Director @ School Specialty Planning & Student Development Sr. Account Management @ Great American Opportunities RESOURCES DISCUSSED The Sales Process Doc Check Out Operator Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training
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So let's start with step one. First thing is I need to understand what my sales stages are. Talk to me about the do's and don'ts of building your sales stages. The number one. The thing that I have found that most reps never learn is how to move a deal through the pipeline. They learn skills like how to negotiate, how to do discovery, how to do a demo, “but nobody talks to them about how do I take a deal that I'm doing discovery with” and get everything I need so that they move forward in their own minds in what we're doing. So they move deeper into the sales cycle. So I think that stage-based deal management is the perfect way to do that. However, Armand, you know how most companies do their sales process?
If you want a friend, go make friends with them somewhere else, but keep the business relationship equal and equal partnerships and always ask for something back. And so gives in like stage one might be a case study, it might be a demo, it might be like, hey, let me take you through a detailed way that I think our solution maps to your needs as I understand them. “It might be something like, you know, here's the tech stack of most of our customers and how we integrate with those tech stacks. Which ones do you have, right?”