Podcast episode
Unlocking Buyer Pain Points While Engaging Key Stakeholders (Maddy Jackson, Webflow)
30 Minutes to President's Club23 Jul 202435 min
Description
FOUR ACTIONABLE TAKEAWAYS Explore two types of impact with your prospect: hard metrics (e.g., hours spent, money lost) and soft impact. Address pain points in other departments to accelerate deals and improve win rates. Turn situations into problems by asking questions that highlight known pain points with competitors. If ghosted late in the deal cycle, offer to email the next key contact directly to prompt a response. PATH TO PRESIDENT’S CLUB Account Executive @ Webflow Account Executive @ SafeGraph Account Executive @ Procore Technologies RESOURCES DISCUSSED Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training
Show moreShow less
Listen
Loading the recording
This recording could not be loaded.Open the audio file
Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
And how much of this is you trying to get them to say, yeah, my current solution doesn't take me a lot of time versus you educating them on a problem that they might not even know that they have? “For the outbound, it's all about education. You have to be able to understand what the problem is and then make sure that it's not just known pain to yourself, but known pain to the end user or to the person who's feeling it, and that they know that you know the pain.”