NOT Personalizing Your Emails to Get More Deals (Julia Carter, Marpipe)

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1. 4:23

   don't have a next step on the calendar, because respectfully, like it's just going nowhere, probably. And you're wasting your time. So to book a next step, this gets things moving along much faster. Like, do not listen to the advice out there where people are like, hey, do I have permission to suggest a next step? No, you don't have permission. “Just literally ask them when's a good time to reconnect.” Nine times out of ten, they'll give you a big time frame just throughout a time like, yo, does Tuesday 1 p.m. work? They're probably going to say yes. If they say yes. Cool. If they say no, then like, I'm not interested. Thank you. Well, I've been hearing not interested a lot when I send out prospecting emails and we

   In Deferred-prospect follow-up

2. 7:15

   deeper besides, oh, I'm automating tasks, I'm making you ROI, like whatever the hell that means. There's something else going on there that the person who's using your tool wants to use you for. So for me, like how I go about finding deeper relevance is really thinking like specifically “I like to find little triggers of, oh, if this person does X,” then like Y would be relevant. So for me in my day to day, we sell an advertising software. But instead of me going after advertisers, I go after advertisers who are running Facebook ads, and not only Facebook ads, but a specific type of Facebook ad that is undesigned because we design

   In Trigger-based personalization

3. 8:36

   guess. We're using the information that we have available to make a hypothesized guess. How do you land that tone? Because I think one of the other big missteps I see is there's a really assumptive tone that a lot of sellers make that can kind of get us into trouble. So talk to us a little bit about you see something that's a trigger. How do you phrase it in your email itself? “It really is a best guess. There's probably never going to be a one to one.” Oh, this person needs this. They said they need this unless you come across like a unicorn, like example, which would be amazing, but probably unrealistic. So I think framing, starting with the best guess or the trigger, I take a more of an assumptive take. I'm just like,

   In Trigger-based personalization

4. 8:57

   Oh, this person needs this. They said they need this unless you come across like a unicorn, like example, which would be amazing, but probably unrealistic. So I think framing, starting with the best guess or the trigger, I take a more of an assumptive take. I'm just like, “hey, I saw your white background ads, like have you ever tried designing them before?” I just lead with exactly what I found just to start off so they know immediately upon the preview of the email, like why this email is going to them and what the email is going to be about. So I like to start off with it. I know some people don't think it's correct to be assumptive

   In Trigger-based cold call openers

5. 9:02

   like example, which would be amazing, but probably unrealistic. So I think framing, starting with the best guess or the trigger, I take a more of an assumptive take. I'm just like, hey, I saw your white background ads, like have you ever tried designing them before? “I just lead with exactly what I found just to start off so they know immediately upon the” preview of the email, like why this email is going to them and what the email is going to be about. So I like to start off with it. I know some people don't think it's correct to be assumptive because it's like, well, I don't know if they're doing that. But in my point of view, when you're reaching out to people, you should know why you're reaching out. And if you don't know why you should

   In Opening line personalization

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