Podcast episode
Playbook Special: Cold Calling
30 Minutes to President's Club1 Jan 202429 min
Description
We're bringing back one of our most popular playbooks ever as we launch the 30MPC Book on Cold Calling Part 1: The Playbook Revisited Use a permission-based or ‘heard the name tossed around’ opener Describe an excruciatingly painful problem prop Suggest times or send a placeholder invite Part 2: The Next Chapters Handle objections with the Mr. Miyagi framework Leverage 1-2 punch voicemails leading with context and redirecting to email Treat your call blocks like a workout and get dialing! RESOURCES DISCUSSED Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training
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the past. So continue documenting things as you learn about the organization. But also as you dial various people in the organization, whether it's positive, negative, or you're getting referred to other people, it is critical to take really, really good account notes. “So for example, if you get referred from one person to another, you should write that at” the account level. Or if someone gives you some intel on a cold call, you should probably write that down on the account level and then use that in your opener on the next person as you bring in additional contacts. So do not do dials independently as if you called this company for the first time ever.