Podcast episode
Crushing your cold call objections (Will Padilla, Sr. Account Executive @ GRIN)
30 Minutes to President's Club27 Sept 202329 min
Description
FOUR ACTIONABLE TAKEAWAYS Call me in 6 months: Find the most relevant timing-based trigger for ANY time in the year to drive the evaluation. Not interested: Is it because you’re not interested in influencer software or is it something I said? Who is this: Run right back into the permission-based opener again. I hate cold calls: Try to set up a non-cold call and get out of their way. PATH TO PRESIDENT’S CLUB Sr. Account Executive @ GRIN Sales Coach @ CourseCareers Business Development Representative @ Connect Searh, LLC Business Development Representative @ Arrive Logistics RESOURCES DISCUSSED Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training
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So let's get your three. Thanks Nick and Armand for having me back. Love the 30 MPC pod. So my top three takeaways, I'll start with the first is how do you open up a cold call? The first one would be basically for me saying, Hey, look, this is Will at X, Y, and Z. Am I calling it the absolute worst time here? “And then letting the prospect give me the permission or not give me the permission.” No, it's not the absolutely worst time, but it is time for tip number two. Tip number two. What do you do when someone hangs up on you on a cold call? What do I do? I call back the next day because that is not an objection.
not the best move. So that's definitely on me. It sounds like the unexpected calls are not your favorite. You just told me cold calls aren't. The reason why I'm calling is X, Y, and Z. “Would you be opposed to setting up an actual scheduled call about this?” That is if you're the best person to reach about this. So saying, I'm not going to cold call you anymore, but let's try and set up a call. Another scenario that I've run into is you get a confused prospect where they're like, wait, what is this? Who is this?
And if you guys are already sponsoring Salesgoon, we're actually a decent compliment to them. I only have good things to say about those folks. But I'm wondering, do you feel like we might be able to be a plus one on top of that and help you get in front of folks that aren't in their audience? I want a plus one. Basically say, hey, this is like an improv thing. Yes. And that's great. “That's why I'm calling you. And this is actually a compliment to that.” So say, hey. Say, hey, you're working with so-and-so. Okay. That's great. Heard some interesting things. I'd love to learn how your experience has been with them, if you wouldn't mind sharing. Let's just play the worst case scenario. Let's just say they're like, we're really happy. Really happy with them. We're not
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