Podcast episode
I Book 1 In 3 Cold Calls with This Opener
30 Minutes to President's Club8 Aug 202311 min
Description
The Heard The Name Tossed Around Opener - The first ever viral sales tactic I released is the opener that helped me book 1 in 3 cold calls. It's yours to steal now. THE LATEST FROM 30MPC Tactic Teardown Toolkits & Templates THINGS YOU CAN STEAL Prospecting Lavender: Sales Email Frameworks ZoomInfo: 5 Plays, 30MPC Style Woodpecker: Nick’s Sales Cadence Orum: 5 Cold Call Objection Talk Tracks Owler: 4 Multi-Channel Prospecting Touchpoints (Try Owler Max) Boomerang: Tactics for Peak Productivity RocketReach: 8 ways to triple your phone connects and email opens Influ2: 9 Ways to Humanize Your Outreach Discovery & Demo Otter.ai: The Ultimate Discovery Checklist Calendly: Speed up your sales cycle & increase revenue Klue: Dismantling Competitors Clari: How to Sell to the CFO Sales Process Pipedrive: 5 deal cheat codes to cut your sales cycle in half Demandbase: 6 Templates to Accelerate Deals Superhuman: 6 Ways To Be An Inbox Superhuman Gong: Master Class Qwilr: Sales Proposal Upgrade Outreach: 1 Sequence to Create and 5 Templates to Close Salesloft: Selling to Power 30MPC Training: 30mpc.com/training ONE ASK You know we feel a bit awkward asking, but if you made it this far, it would mean the world if you joined our newsletter. It will increase your chances of making President’s Club by 227%. Okay maybe not, but we’d still really love you for it :) TIMESTAMPS (00:00) Intro (01:34) Traditional Openers (02:21) Intro Heard The Name Tossed Around Opener (02:38) Lead With Common Thread (03:05) Introduce Yourself (03:18) Have You Heard Our Name Tossed Around? (03:20) Talk Track (03:38) Breakdown (08:20) Recap
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I was pretty much ready to drop this whole thing. And this top performing insurance producer came over and he was like, hey, dude, look, the way you're opening your cold calls makes you totally come off like you're 19 years old, which I was at the time. He said, but you got some potential. Look, I work with like 10 other people in this office. Start there and just be like, hey, we “work with a few other people in this office. Have you heard a name tossed around?” hadn't, they'll probably take a meeting with us and then just bring me along. And that week alone, I booked five meetings in one week instead of booking one meeting in five weeks. And lo and behold, the heard the name tossed around opener was born. And I've continued to hone, change it and sharp it such that anytime I've gotten back into an outbound cold calling role, I'm typically
and so most of the time you'll hear a no. But how can I help you? And in that case, I might just transition to a permission-based opener, which might sound like, well, shoot, I mean, look, we work with a couple other people in the office or we work with a couple other Sequoia Capital Portfolio companies. Can I give you a sense of what we got going on with them? “And then you can tell me if it's even moderately relevant for us to meet.” And so, again, I'm doubling down on the heard the name tossed around opener and the Sequoia Capital tie and using that to ask for permission to tell them how I work with other Sequoia Portfolio companies. On the off chance that they say, yes, I actually don't need to do that. I don't need to pitch at all. All I need to say is, hey, well, that's awesome.
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