Podcast episode
Selling with ChatGPT (Sonny Round, Director of Global Sales Development @ Panopto)
30 Minutes to President's Club7 Jun 202333 min
Description
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Download Sonny's ChatGPT Cheat Sheet FOUR ACTIONABLE TAKEAWAYS Three common ChatGPT use cases: pull out insights, write emails based on that research, handle objections when they come in. Feed ChatGPT with relevant data like a 10-K to write a great tailored email for you. From there, you can plug your website or writing rules to craft an email for you. Don’t like that email? Ask for a revision or have it use Hemingway to rewrite this email at a 5th grade level. PATH TO PRESIDENT’S CLUB Director of Global Sales Development @ Panopto Sr. Manager, Global Sales Development @ Sift Manager, Account Development Team @ Mesosphere Sales Development Representative @ Mode RESOURCES DISCUSSED Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training
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using Sonny's brain because mine and Arman's certainly couldn't handle it. If you want to go steal that, there's a link in the show notes, go grab it, it's free. Okay, what's number two? Awesome. So the second actionable takeaway is to load your top of funnel with the right prospects. “You can use the prospects that you're enriching and generating from that new LinkedIn search that” you've just built with your recent ICP, but it's also important to keep an eye on your KPIs at the top of your funnel and making sure that your KPIs align to your goals. So what I mean by that is, we use a measure on my team at Panopto called FTV, which is first touch value. And that is a
Maybe I'm integrating the ChatGPT output with what I'm doing in SalesNav. I've got these companies, and I'm figuring out, okay, at the company level, here's relevant reasons for me to reach out. At the human being level, are you also doing this? And if so, how? “As far as researching individual people and prospects, I always advise our team to look at their LinkedIn, review their past experience, review their skills, maybe look at some of the things that they posted, and be able to write something to them that you know is going to relate.” If they have something in their description, like implement hybrid classroom systems for 10-plus years across three different schools and institutions, it's like reach out with a message. Hey, I see that you're an expert at implementing hybrid learning environments, and I'd love to chat to you about some of the recent hybrid learning environments that we've been implementing at Panopto.
“These are like what I call on-the-fence objections. And this is where I think the most effective outbound and sales reps in general are able to nurture a prospect from that edge of the fence and bring them over onto the side of the fence that is booking a meeting to share value about how your company can help theirs.”
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