Podcast episode
Club Playbook: Scaling email personalization (Charly Johnson)
30 Minutes to President's Club4 Apr 202313 min
Description
Download Charly Johnson’s Cold Email Drip Templates ACTIONABLE TAKEAWAYS Section 1 - Research: Have the top 5 things you look for ready to go and jot down the templates you’ll use for each. Section 2 - Trigger Templates: Create scalable templates for each trigger - do it with your team to create a pool of common templates you can pop in. Section 3 - Deposits: Apply the same concepts above to create ‘deposit’ templates that don’t always take value, they give it back. PATH TO PRESIDENT’S CLUB Account Executive @ Salesloft Team Lead, Sales Development @ Integrate SDR @ Akkroo, an Integrate company Enterprise SDR @ PatSnap RESOURCES DISCUSSED Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training
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“And to find these triggers, all you need to do, you and your team, is note down the common personalization topics that you use when you're doing your outreach.” So it could be the fact that they're hiring for an SDR or an AE role, maybe they're expanding into a new geography, or they sell into a difficult market or persona. These are examples for me selling to salespeople, but can you see how these trigger examples can be created into scalable templates?
Tell me the top three focuses and challenges in 2023 and then relate these to what you solve. So to summarize section two for our trigger templates to find your triggers, simply note down the common personalization topics you're using in your outreach. “And again, they need to be niche enough that it looks like a one to one email,” but generic enough that you can send this to multiple people. And finally, for section three, we're going to talk about deposit templates because it's great highlighting the challenges to our prospects, but we don't need to bombard them with every single outreach step being about the challenges as it can probably get a bit too much for them.