Podcast episode
Club Playbook: Scaling email personalization (Charly Johnson)
30 Minutes to President's Club4 Apr 202313 min
Description
Download Charly Johnson’s Cold Email Drip Templates ACTIONABLE TAKEAWAYS Section 1 - Research: Have the top 5 things you look for ready to go and jot down the templates you’ll use for each. Section 2 - Trigger Templates: Create scalable templates for each trigger - do it with your team to create a pool of common templates you can pop in. Section 3 - Deposits: Apply the same concepts above to create ‘deposit’ templates that don’t always take value, they give it back. PATH TO PRESIDENT’S CLUB Account Executive @ Salesloft Team Lead, Sales Development @ Integrate SDR @ Akkroo, an Integrate company Enterprise SDR @ PatSnap RESOURCES DISCUSSED Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training
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Every place a page here uses this source, in the order the words come in it.
PS, best of luck with the hiring. Sounds like a really exciting time at company. So that's a really easy structure that you can be using. And again, the structure is trigger personalization, followed by the challenges, then followed by the call to action. “And why this works so well is the fact that hiring SDRs is specific enough as a topic to be a trigger.” But literally the number of people I can send this to is a lot. And as a tip, if you're struggling with that challenge part of your email, as this is something I definitely struggled with at my previous companies, you can use internal case studies. You can speak to your ICP persona both internally or even externally.
Tell me the top three focuses and challenges in 2023 and then relate these to what you solve. So to summarize section two for our trigger templates to find your triggers, simply note down the common personalization topics you're using in your outreach. “And again, they need to be niche enough that it looks like a one to one email,” but generic enough that you can send this to multiple people. And finally, for section three, we're going to talk about deposit templates because it's great highlighting the challenges to our prospects, but we don't need to bombard them with every single outreach step being about the challenges as it can probably get a bit too much for them.
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