Cold Calling Objections and Responses for B2B Appointment ...

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1. “I would love to call you back at a better time when this particular subject is up for review again. Do you have a renewal in the next 1-2 years when it would make sense to revisit this conversation?” “In some cases, their existing solution may not be a direct competitor of yours.” Before moving on, we’re compelled to reiterate the central theme of cold-calling here, as it’s particularly relevant to this objection. You’re not calling to sell to them, you’re calling to find out if your product or service would be a good fit for them. This approach is beneficial for both current and future efforts, as it acts as a form of market validation.

   In Existing solution objections

2. Think of this objection as less of an obstacle and more of an opportunity to get a referral to reach the right person. Use the wrong contact as a springboard to finding the right contact. ““Maybe you can help me out. Can you refer me to the person I should speak with?”” If you’re unable to get a referral or the individual you’re speaking to isn’t sure of an appropriate name to give you, try to establish some kind of direction that you can use to facilitate forward momentum on your next attempt. At the very least, your contact likely has insight into which particular business unit oversees the processes that your solution supports.

   In Referral request wording

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