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How Many Touches Should Your Multichannel Sales ...

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  1. The framework I’m sharing in this article is called KISS (Keep It Simple Sequencing). “In a nutshell – it suggests doing 15 sales touches over 3 weeks.” You start with reaching out to a prospect via phone, email and some sort of LinkedIn touch.

    In Touch count and spacing

  2. In a nutshell – it suggests doing 15 sales touches over 3 weeks. “You start with reaching out to a prospect via phone, email and some sort of LinkedIn touch.” When you call the prospect, you leave a voicemail and say “Hey, I’m about to send you an email, and the subject line is…” and you let them know the subject line. And then you send the email.

    In Touch count and spacing

  3. You start with reaching out to a prospect via phone, email and some sort of LinkedIn touch. “When you call the prospect, you leave a voicemail and say “Hey, I’m about to send you an email, and the subject line is…” and you let them know the subject line. And then you send the email.” For LinkedIn touch, you can visit their profile, send a connection request, like or comment, follow them – it’s up to you what action you choose.

    In Touch count and spacing

  4. When you call the prospect, you leave a voicemail and say “Hey, I’m about to send you an email, and the subject line is…” and you let them know the subject line. And then you send the email. “For LinkedIn touch, you can visit their profile, send a connection request, like or comment, follow them – it’s up to you what action you choose.” Then, 2 business days later you reply to your first email in the same thread, and you say “Any thoughts?”Avoid the “Did you get my email?” type of message, because that’s asking them if they got the email you’ve sent. You want to make it about them, and asking if they have any thoughts will do just that.

    In Touch count and spacing

  5. For LinkedIn touch, you can visit their profile, send a connection request, like or comment, follow them – it’s up to you what action you choose. “Then, 2 business days later you reply to your first email in the same thread, and you say “Any thoughts?”” Next, you call them as well when you do that.

    In Touch count and spacing

  6. For LinkedIn touch, you can visit their profile, send a connection request, like or comment, follow them – it’s up to you what action you choose. “Avoid the “Did you get my email?” type of message, because that’s asking them if they got the email you’ve sent.” Next, you call them as well when you do that.

    In Touch count and spacing

  7. For LinkedIn touch, you can visit their profile, send a connection request, like or comment, follow them – it’s up to you what action you choose. “Then, 2 business days later you reply to your first email in the same thread, and you say “Any thoughts?”” Next, you call them as well when you do that.

    In Inter-touch intervals

  8. The framework I’m sharing in this article is called KISS (Keep It Simple Sequencing). “In a nutshell – it suggests doing 15 sales touches over 3 weeks.” You start with reaching out to a prospect via phone, email and some sort of LinkedIn touch.

    In Inter-touch intervals

  9. “Engaging with prospects across different channels can increase your chances of starting a conversation with a good-fit prospect and ultimately – striking a deal.” But how do you decide on the number of touches across channels to not come off as too pushy, and yet be effective?

    In Inter-touch intervals

  10. In a nutshell – it suggests doing 15 sales touches over 3 weeks. “You start with reaching out to a prospect via phone, email and some sort of LinkedIn touch.” When you call the prospect, you leave a voicemail and say “Hey, I’m about to send you an email, and the subject line is…” and you let them know the subject line. And then you send the email.

    In Inter-touch intervals

  11. You start with reaching out to a prospect via phone, email and some sort of LinkedIn touch. “When you call the prospect, you leave a voicemail and say “Hey, I’m about to send you an email, and the subject line is…” and you let them know the subject line. And then you send the email.” For LinkedIn touch, you can visit their profile, send a connection request, like or comment, follow them – it’s up to you what action you choose.

    In Inter-touch intervals

  12. When you call the prospect, you leave a voicemail and say “Hey, I’m about to send you an email, and the subject line is…” and you let them know the subject line. And then you send the email. “For LinkedIn touch, you can visit their profile, send a connection request, like or comment, follow them – it’s up to you what action you choose.” Then, 2 business days later you reply to your first email in the same thread, and you say “Any thoughts?”Avoid the “Did you get my email?” type of message, because that’s asking them if they got the email you’ve sent. You want to make it about them, and asking if they have any thoughts will do just that.

    In Engagement before outreach

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