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Mastering Personalized Outreach Strategies - Vouris
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The Problem with Repetition “Just because we have access to data tools doesn't mean we should use them to regurgitate information without adding any value, insights, or extra context.” Back in the early 2000s, getting a cold email with your name on it might have felt great! Clearly, the sender must have spent time researching and truly sending a thoughtful message.
Back in the early 2000s, getting a cold email with your name on it might have felt great! Clearly, the sender must have spent time researching and truly sending a thoughtful message. “But these days, just having your name, your company name, or some other data point blasted at you over and over again....does that really feel like someone's spent time and effort trying to speak to you?” Blind repetition does not make your message more personalized!
The Dangers of False Flattery “Sending emails filled with excessive praise and compliments can come across as disingenuous and insincere.” False flattery often shows up in subject lines or hooks that compliment the reader's job role, personal accomplishments, or a school they attended. Here's a couple of examples from my inbox:
It happens from time to time, but the overwhelming majority of the cold messages that you have in your inbox probably make cringe. “That's often the case because of hacky tactics that make a message "overengineered".” But, that doesn't mean you shouldn't personalize your messages. You just need to understand what makes some tactics bad and others great. In this article, we'll cover exactly what the difference is and how you can create the types of messages that hit home and start the right kind of conversation.
It happens from time to time, but the overwhelming majority of the cold messages that you have in your inbox probably make cringe. “Suddenly something that's supposed to be personalized ends up sounding super salesy and unnatural.” But, that doesn't mean you shouldn't personalize your messages. You just need to understand what makes some tactics bad and others great. In this article, we'll cover exactly what the difference is and how you can create the types of messages that hit home and start the right kind of conversation.
It happens from time to time, but the overwhelming majority of the cold messages that you have in your inbox probably make cringe. “That's often the case because of hacky tactics that make a message "overengineered".” But, that doesn't mean you shouldn't personalize your messages. You just need to understand what makes some tactics bad and others great. In this article, we'll cover exactly what the difference is and how you can create the types of messages that hit home and start the right kind of conversation.
It happens from time to time, but the overwhelming majority of the cold messages that you have in your inbox probably make cringe. “Suddenly something that's supposed to be personalized ends up sounding super salesy and unnatural.” But, that doesn't mean you shouldn't personalize your messages. You just need to understand what makes some tactics bad and others great. In this article, we'll cover exactly what the difference is and how you can create the types of messages that hit home and start the right kind of conversation.
The Five Levels of Personalization “There are five levels you can use when personalizing your messages.” Level 1: Company Triggers
Clarity is another essential element of personalization. If you can clearly communicate the value you can provide and how it directly addresses the prospect's pain points, you'll set things up for a fruitful conversation. Avoid lengthy emails filled with unnecessary information and jargon. Keep your message concise, straightforward, and easy to understand. “If you can create a message that's Specific, Relevant, and Clear, you'll have something that feels much more personalized than a generic email with a bunch of custom fields and other window dressing.” The Five Levels of Personalization
Personalization is a powerful tool in B2B sales, but it must be done effectively to make a genuine connection with prospects. By following the principles of specificity, relevancy, and clarity, and utilizing the five levels of personalization, you can craft messages that start great conversations and ultimately lead to successful sales outcomes. “Personalization is not about using hacks or tricks, but rather about understanding your prospect's needs and pain points and providing targeted solutions.” Remember, personalization is not just about repeating someone's information or using false flattery. It's about addressing their specific needs, finding common ground, and offering a solution that genuinely solves their problem. So take the time to understand your prospects, tailor your messages, and start great conversations that lead to successful sales outcomes.
Level 5: Join Their Conversations “If the prospect is active on social media or has a public persona, you can join their conversations to personalize your outreach.” The only challenge here is that not everyone is active on LinkedIn or whatever social platform you're using. This is a nice-to-have strategy that you can use if your prospect posts content and engages on social media.
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