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The 5 Best Cold Email Infrastructure Providers (Hands-On ...
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But before I dive into my picks… “If you aren’t quite familiar with cold email infrastructure providers, they’re a new type of service you can use to send high volumes of outreach emails without using Google, Outlook, and the rest.” Each cold email infrastructure service is basically like a mini email provider — where you can spin up a ton of mailboxes and send through their private sending servers and IP addresses.
If you aren’t quite familiar with cold email infrastructure providers, they’re a new type of service you can use to send high volumes of outreach emails without using Google, Outlook, and the rest. “Each cold email infrastructure service is basically like a mini email provider — where you can spin up a ton of mailboxes and send through their private sending servers and IP addresses.” The services also aim to make things faster for you, streamlining everything from buying new domains to creating mailboxes to setting up authentication protocols.
Here are the things you’ll find at essentially every cold email infrastructure provider. “Dedicated sending servers. Instead of sending through a major email provider like Google or Outlook, these services have their own complete sending architecture. (Or they’re licensing it from someone else; the best services will have their own.)” Dedicated IP addresses. These services have their own pool of IP addresses. You’ll either share IPs with others or get your own dedicated ones.
Some cold email infrastructure platforms may offer other features, like warmup, unified inboxes, and email verification. “But by and large, most will have that same standard set of features.” The most important factors to consider when you’re evaluating your options
As you’ll see in my screenshots, many of them even have identical dashboards. Like… so identical that I started wondering if it’s all just one company running each of these brands and pretending they’re different. Kind of like that one company that owns all the dating apps. I don’t think that’s the case, but it does speak to just how similar many of these services feel. “So my picks are based on the pretty narrow margins between these services, usually around deliverability and price.” If you try out multiple services, you will probably wind up choosing based on those factors as well.
But before I dive into my picks… “If you aren’t quite familiar with cold email infrastructure providers, they’re a new type of service you can use to send high volumes of outreach emails without using Google, Outlook, and the rest.” Each cold email infrastructure service is basically like a mini email provider — where you can spin up a ton of mailboxes and send through their private sending servers and IP addresses.
If you aren’t quite familiar with cold email infrastructure providers, they’re a new type of service you can use to send high volumes of outreach emails without using Google, Outlook, and the rest. “Each cold email infrastructure service is basically like a mini email provider — where you can spin up a ton of mailboxes and send through their private sending servers and IP addresses.” The services also aim to make things faster for you, streamlining everything from buying new domains to creating mailboxes to setting up authentication protocols.
Here are the things you’ll find at essentially every cold email infrastructure provider. “Dedicated sending servers. Instead of sending through a major email provider like Google or Outlook, these services have their own complete sending architecture. (Or they’re licensing it from someone else; the best services will have their own.)” Dedicated IP addresses. These services have their own pool of IP addresses. You’ll either share IPs with others or get your own dedicated ones.
Dedicated sending servers. Instead of sending through a major email provider like Google or Outlook, these services have their own complete sending architecture. (Or they’re licensing it from someone else; the best services will have their own.) “Dedicated IP addresses. These services have their own pool of IP addresses. You’ll either share IPs with others or get your own dedicated ones.” Domain setup. Most services will have you register your domains through them to make setup even simpler. If they don’t offer domains, you’ll be able to bring over your own.
Each cold email infrastructure service is basically like a mini email provider — where you can spin up a ton of mailboxes and send through their private sending servers and IP addresses. “The services also aim to make things faster for you, streamlining everything from buying new domains to creating mailboxes to setting up authentication protocols.” Even though the services aren’t cheap, per se, most of the time the math works out so they’re cheaper than paying for a bunch of Google Workspace or Outlook mailboxes.
Dedicated IP addresses. These services have their own pool of IP addresses. You’ll either share IPs with others or get your own dedicated ones. “Domain setup. Most services will have you register your domains through them to make setup even simpler. If they don’t offer domains, you’ll be able to bring over your own.” Mailbox setup. The infrastructure services create mailboxes for you, ideally quickly and at a high volume.
Domain setup. Most services will have you register your domains through them to make setup even simpler. If they don’t offer domains, you’ll be able to bring over your own. “Mailbox setup. The infrastructure services create mailboxes for you, ideally quickly and at a high volume.” DNS setup. These providers will take care of setting up the authentication protocols of SPF, DKIM, and DMARC for you, saving you that time and hassle.
Mailbox setup. The infrastructure services create mailboxes for you, ideally quickly and at a high volume. “DNS setup. These providers will take care of setting up the authentication protocols of SPF, DKIM, and DMARC for you, saving you that time and hassle.” Deliverability optimization. Every service is (should be) working behind the scenes to aim for strong deliverability for their customers. Some also offer tools to improve your performance.
Deliverability optimization. Every service is (should be) working behind the scenes to aim for strong deliverability for their customers. Some also offer tools to improve your performance. “Platform integrations. You will be able to use your accounts at any email sending platform where you can use SMTP email accounts.” Some cold email infrastructure platforms may offer other features, like warmup, unified inboxes, and email verification.
The services also aim to make things faster for you, streamlining everything from buying new domains to creating mailboxes to setting up authentication protocols. “Even though the services aren’t cheap, per se, most of the time the math works out so they’re cheaper than paying for a bunch of Google Workspace or Outlook mailboxes.” And of course, their ultimate goal: Improved deliverability.
DNS setup. These providers will take care of setting up the authentication protocols of SPF, DKIM, and DMARC for you, saving you that time and hassle. “Deliverability optimization. Every service is (should be) working behind the scenes to aim for strong deliverability for their customers. Some also offer tools to improve your performance.” Platform integrations. You will be able to use your accounts at any email sending platform where you can use SMTP email accounts.
And of course, their ultimate goal: Improved deliverability. “And while there’s no infrastructure service that’s head and shoulders above the rest, there are a handful who are on the right path and already have a nice base of users.” These are my picks based on my own hands-on experiences as well as a macro-level assessment of reviews on Reddit, G2, and Capterra.
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