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7 types of social proof you need to share on LinkedIn
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Why share social proof? “social proof is evidence to give people comfort when making a buying decision.” Not sharing or having social proof will mean a lot of potential customers will sit on the fence or go elsewhere. Success sells. If you want more customers, you need to proactively share social proof.
Client success stories “Being able to share your clients journey, the before and after is the most persuasive type of social proof.” If your clients are open, you can go to a quick video interview which you can then use to document their experience and journey. You can then package that into a video, carousel or more formal case study.
It’s a no-brainer, social proof is evidence to give people comfort when making a buying decision. Your testimonials, reviews and case studies, allow others to see you know what you’re talking about. Social proof is reassurance for someone who wants to buy. It gives them additional comfort that they are making the right choice. “Not sharing or having social proof will mean a lot of potential customers will sit on the fence or go elsewhere.” Whilst our personal brand can help us build a lot of credibility, it’s the mix of the types of social proof that can help give people confidence to buy from you.
Why share social proof? “Your testimonials, reviews and case studies, allow others to see you know what you’re talking about.” Not sharing or having social proof will mean a lot of potential customers will sit on the fence or go elsewhere. Success sells. If you want more customers, you need to proactively share social proof.
Media coverage “Press coverage and mainstream media coverage, despite what you might think, has a huge impact on how you are perceived.” Yes - you should be sharing any media coverage you get on LinkedIn, but also think a bit bigger. What happens when a client Google’s you. Is there news and stories there that give them confidence?
Not sharing or having social proof will mean a lot of potential customers will sit on the fence or go elsewhere. Success sells. If you want more customers, you need to proactively share social proof. “Whilst our personal brand can help us build a lot of credibility, it’s the mix of the types of social proof that can help give people confidence to buy from you.” I’m going to walk you through 7 types of social proof you should be sharing on LinkedIn.
Here's an example of one of mine: “Client success stories are harder to collate primarily because many clients don’t want you to talk about them privately.” But when you can get these, you need to make the most of them.
If your clients are open, you can go to a quick video interview which you can then use to document their experience and journey. You can then package that into a video, carousel or more formal case study. “Asking for a client to write something rarely works, they are busy and often never get around to it.” Here's an example of one of mine:
Client success is the triple A level of social proof. Being able to share your clients journey, the before and after is the most persuasive type of social proof. “If your clients are open, you can go to a quick video interview which you can then use to document their experience and journey.” Asking for a client to write something rarely works, they are busy and often never get around to it. A quick video call can do it all quickly.
Client success is the triple A level of social proof. Being able to share your clients journey, the before and after is the most persuasive type of social proof. “You can then package that into a video, carousel or more formal case study.” Asking for a client to write something rarely works, they are busy and often never get around to it. A quick video call can do it all quickly.
Press coverage and mainstream media coverage, despite what you might think, has a huge impact on how you are perceived. This isn’t just about sharing news stories and clips from your press releases. The media influences millions of people every day. “Yes - you should be sharing any media coverage you get on LinkedIn, but also think a bit bigger.” I regularly contribute and write articles for Forbes Magazine. I do this primarily, because I want to get my expertise out but also, to give a trail of breadcrumbs for people to find online. Local newspapers, industry magazines are crying out for content. If it’s newsworthy and relevant, it’s highly likely they will publish it.
I used to avoid sharing testimonials and feedback from customers. I had two major concerns sharing it. I was worried about competitors hitting up my clients and I was uncomfortable and felt it might look like bragging or showing off. “Weirdly, anyone who wants to build their personal brand and win clients will face these two thoughts, the fear of competitors leaching off you and how to strike the balance between healthy self-promotion and bragging.” But if we really want to make an impact, social proof, evidence of success is something you cannot put off. You need to share it.
Weirdly, anyone who wants to build their personal brand and win clients will face these two thoughts, the fear of competitors leaching off you and how to strike the balance between healthy self-promotion and bragging. “But if we really want to make an impact, social proof, evidence of success is something you cannot put off. You need to share it.” Why share social proof?